In the cryptocurrency trading market, investor behavior is often influenced by psychological factors, market sentiment, and perceptions of risk. Here are some reasons that may cause investors to be reluctant to close positions (lock in profits) when making money, while choosing to cut losses (stop-loss) when losing money:

1. Greed and Fear:

- When prices move favorably, investors may hold onto their positions out of greed, unwilling to close their positions too early. They might believe the market will continue moving in their favor, ignoring potential risks.

- Conversely, when prices drop and lead to losses, fear can drive some investors to rush to exit the market to avoid larger losses, which often occurs after the market has already clearly turned.

2. Anchoring Effect:

- Investors often use the purchase price as a reference point (i.e., an 'anchor'). When the market price is above the purchase cost, they feel they are in a profit situation and expect higher returns; but once the price falls below their purchase cost, panic can easily set in, leading them to consider selling.

3. Loss Aversion:

- Studies have shown that people feel losses much more intensely than equivalent gains. This means that even when market conditions are unfavorable, individuals may hold onto their positions, hoping for a market rebound, rather than accepting a small loss in reality.

4. Overconfidence:

- Sometimes, traders are overly confident in their judgment or forecasting abilities, especially after experiencing several successful trades. This overconfidence may lead them to hold positions when they should have taken profits, hoping for even greater returns.

5. Market Noise and Information Overload:

- The cryptocurrency market is highly volatile, and there is a wealth of news reports, social media comments, and other informal channels of information. These can disrupt the decision-making process of investors, leading them to make impulsive choices in uncertain situations.

6. Lack of a Clear Trading Plan:

- Without a clear entry and exit strategy, many retail investors find it difficult to respond rationally to market changes. Without preset target prices or stop-loss points, it is easy to fall into a herd mentality.

7. Herd Effect:

- Sometimes investors follow the crowd, wanting to participate when they see others making money, even if they do not fully understand the underlying investment logic. Similarly, during significant market adjustments, mass selling can trigger a herd mentality.

To overcome these issues, it is advisable for investors to create a detailed trading plan, including setting reasonable take-profit and stop-loss points, and to strictly adhere to them; at the same time, maintain a calm mindset, unaffected by short-term market fluctuations. Additionally, continuous learning and experience accumulation are key to improving investment success rates.

Investment involves risks, don't be too greedy!

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