Doodles NFT: a new force in the entertainment industry
When many people think that NFT has entered decline, some projects such as Doodles bravely swim against the trend and show amazing innovation potential. Recently, Doodles collaborated with global fast-food giant McDonald's to launch a limited edition McCafé coffee cup. This cross-border collaboration not only caused Doodles' NFT price to soar by 27.3%, but also successfully shaped its brand image into a vibrant entertainment company. . On November 18, more than 100 million limited-edition McCafé x Doodles coffee cups will be officially launched. Consumers can experience a unique "card package experience" through the McDonald's app, and enjoy the fun of collecting while enjoying coffee.
Behind all this is the wisdom and vision of the Doodles founding team. The team, led by the famous illustrator Scott Martin, also includes Evan Keast and Jordan Castro, who have participated in CryptoKitties. They acquired the Emmy Award-nominated animation studio Golden Wolf in 2023. This move not only strengthens Doodles’ layout in the entertainment industry, but also shows that they are no longer just an NFT project, but are moving towards becoming an all-round The grand blueprint of entertainment brands is moving forward. Although this transformation has caused doubts from some original currency holders, Doodles has used practical actions to prove that the future of NFT is not limited to digital collections, but can extend to film, television, music and other fields.
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