Floki Expands in Dubai Through High-Impact Events 🇦🇪

As part of our Dubai acquisition strategy, $FLOKI will launch a strategic marketing campaign at WAFI Mall, one of the city's most iconic and high-traffic locations. Starting November 8, #FLOKI will be featured on 18 digital screens throughout the mall, attracting over 19,500 visitors daily for 4 weeks.

WAFI Mall is located in downtown Dubai and is part of the expansive Wafi City development project, known for its unique luxury shopping, cultural attractions, and stunning architectural design. WAFI Mall covers 2.5 million square feet, with a retail area of 860,000 square feet, housing over 300 stores ranging from globally recognized brands to local boutiques, making it a prime location for attracting diverse audiences.

Visitors to WAFI Mall can explore luxury brands such as Baldinini and Chopard, as well as local treasures like Etoile La Boutique, all set against a backdrop of enchanting stained glass ceilings, pharaoh sculptures, and columns adorned with hieroglyphs. The Egyptian-style decor of the mall, including the sphinx statue at the entrance, transports shoppers into a realm of cultural elegance, enhancing the shopping experience. WAFI Mall is not just a shopping center; it is a cultural landmark, offering attractions such as light and sound shows, KidZania, cultural exhibitions, and live performances, making it a popular destination for both tourists and locals.

With its high foot traffic and dynamic environment, WAFI Mall represents an ideal platform for FLOKI's campaign, aligning with our mission to enhance brand awareness and cryptocurrency adoption in key global markets. WAFI Mall is in close proximity to luxury hotels such as the Raffles Dubai and the Sofitel Dubai The Obelisk, as well as popular wellness spots like the Cleopatra Spa and Pharaoh's Club, attracting an audience that is very suitable for FLOKI's target demographic.

The event reinforces FLOKI's presence in the UAE and showcases our commitment to becoming one of the most recognized companies globally.