First attract, then develop trust, and finally make money. We must understand that if we want to make money, we cannot make money by focusing only on money. Money is the reward after you help others solve their problems. What you sell is not a product, but a dream, a solution. What I write is not a book, but a way to help everyone solve problems in their career and life through words. Therefore, you must seriously think about what problems you can help others solve, and then release value and attract people. This is always the first step to making money.

Seek truth from facts and break subjective illusions

I have a friend who works as a senior executive in a private company. After years of struggle, he finally saved a sum of money and decided to resign and start a business. Since I personally like drinking tea and have some research on tea culture, I plan to start a tea business. He opened a tea factory, planted tea trees, developed new products, packaged them to build brands, and finally put them into the market. I had tasted this kind of tea, and it was really good. He also thought it would be a big seller, but after putting it on the market, he found that no one was buying it and it couldn't be sold at all.

However, the tea factory needs to continue to inject funds, and eventually has no choice but to close down.

This is the lesson. When starting a business, you must not fall into the trap of being self-righteous. You think that as long as you think the product is good, the business will be successful. This is very dangerous. The emergence of every new product needs to be tested by the market and requires a lot of investment. It is not easy to get out of the circle.