After tasting the benefits, many people also followed the trend and started doing Douyin. At this time, those who did Douyin training made a lot of money. Therefore, people with high cognitive levels are often better able to see and seize opportunities.

3. Professionalism

We are more willing to pay for authority and expertise. For example, if we don't feel well today, our first choice must be to go to the hospital. After the doctor diagnoses us, we will pay without hesitation. For another example, if you want to get your hair done today, and there are two hair salons in front of your home, one is a small private shop and the other is a chain store that has been operating for many years, then you will most likely choose the second one. Take me as an example. If I want to renovate my house, I have to find a professional decoration company. It is impossible to do it myself in order to save money. This process is to earn professional money.

4. Competition of subsidiary attributes

When everyone has a certain advantage, it is no longer an advantage, but a standard feature. What needs to be compared at this time are other ancillary attributes. For example, everyone knows that operating Douyin is an opportunity, but most people cannot succeed. Why? Because of different execution abilities, some people can insist on updating their works every day, while some people can update their works whenever they think of it. If things go on like this, the gap will naturally appear. For another example, if there are two restaurants with good taste, whichever one has better service will win.

Above, we briefly discussed the four dimensions of making money. In addition, making money requires three core ideas.

Back-end thinking

We must give up excessive pursuit of short-term interests and instead be able to make money through the back end. Why can't many people make money? It's because they care so much about the fact that they make money that they only pay attention to front-end interests and forget about back-end thinking. Real experts do not pay too much attention to front-end interests, and even dare to give profits on the front-end, dare not make money, and dare to repay money. This creates opportunities for contact with customers. Just like fishing, you must first provide bait and trap the fish in a large scale. Doing business also requires attracting customers first, then cultivating trust, and realizing profits through back-end products.

The front end earns people, the middle end cultivates trust, and the back end makes money. The future of business is to capture traffic with the left hand and monetization with the right hand. The essence of traffic is to give customers benefits beyond expectations and give them a "dazzling" experience.