1inch collaborates with the Bruce Lee family company to launch the "Serious About Cryptocurrency" campaign, combining DeFi with Bruce Lee's legacy to change public perception of cryptocurrency.
The decentralized finance (DeFi) platform 1inch has partnered with the Bruce Lee family company to promote the adoption of DeFi through the "Serious About Cryptocurrency" campaign.
This collaboration aims to increase the adoption rate of DeFi through Bruce Lee's legacy while emphasizing the shared values between 1inch's technology and Bruce Lee's philosophy.
1inch co-founder Sergej Kunz told Cointelegraph that this collaboration has been in preparation for "nearly three years" and aims to "drive mainstream adoption and pay tribute to the Bruce Lee family."
Kunz added that 1inch plans to "continue collaborating with the Bruce Lee brand in the future," indicating that this might just be the beginning of Bruce Lee's influence in Web3.
Event Details
Under this newly established and long-awaited partnership, 1inch and the Bruce Lee family company will launch an advertising campaign with the slogan "Serious About Cryptocurrency, Lee."
This event will focus on changing the narrative around cryptocurrency, attempting to link it to Lee's "efficiency and precision" legacy, rather than being viewed purely as speculation.
A press release shared with Cointelegraph stated that the event aims to "convey to the public that it represents the future financial system."
Long-term plans and regulations supporting DeFi
As this collaboration kicks off with a video release and various activities in the "coming months," Kunz shared his views on DeFi regulation with Cointelegraph. He said:
"Establishing regulatory standards in DeFi to enhance transparency is crucial. Implementing practices such as anti-money laundering screening and compliance checks can improve our environment, making it more aligned with regulatory requirements while still allowing innovation to thrive."
Kunz added that DeFi and Web3 "need regulation," but it's different from traditional finance or other industries.
"Web3 encompasses various fields, including finance, gaming, and betting, and requires regulatory approaches that are suitable for its unique technologies. Regulators and project creators must collaborate to develop balanced solutions that protect users while promoting innovation without imposing restrictions that could hinder growth."
Just like Bruce Lee's inch punch. Combining Bruce Lee's efficiency and precision, now is the best time to formally establish this connection as DeFi has reached a critical stage of mainstream understanding and trust.
The Bruce Lee family company, founded by Bruce Lee's daughter Shannon Lee, is an organization dedicated to preserving and safeguarding Bruce Lee's legacy.
