What is the charm of the zoo community, and where does the strong consensus come from?
As the number of community members surpasses 8,800, our #kheowzoo community's online members have increased from 1,000 to 1,500. Discussions about token prices are prohibited in the group, focusing on work; every time someone logs on, they are inundated with links to posts, and community members eagerly follow suit.
No one complains about the workload; in fact, there are times when someone reports that a certain master wants to learn about this token with excitement. Occasionally, when someone sees the price of the token fluctuating and can't help but say something, other community members will first say, 'Be patient, let's focus on building first.' Outside the community, as long as any media outlet mentions the zoo or publishes comments about it, community members will ensure the other party gets at least a hundred likes.
From the inside out, it is evident that the community's solidarity and strong consensus are rooted in genuine recognition of the community.
Why has the zoo community become so strong in less than a month? I would like to discuss this from three aspects: the IP itself, community management, and user emotional needs.
1. The uniqueness and strong recognition of IP
There are many animal-themed memes, but zoo memes are not common. #kheowzoo is the zoo where hippos became popular in early September. If you remember, aside from the hippos themselves, other nearby animals and animal memes also became popular one after another.
It's easy for a single animal to become popular, but to facilitate the birth of a zoo meme, it won't be noticed as a concept unless a group of animals becomes popular first.
But when this concept truly draws attention, as a meme coin, it is fresh, unique, and easy to spark imagination. A good IP is half of the success; the novelty of the zoo #kheowzoo and its relation to popular animals can attract enough attention from the market.
2. Community building requires foresight and balance
Having an IP with hotness and uniqueness is just the beginning. To tap into its potential requires long-term construction, which is also not an easy task. In this regard, the zoo community is fortunate.
2.1 Celebrity attraction and their patient followers
Firstly, the core builders of the community are extremely reputable and accomplished KOLs (Key Opinion Leaders) who are willing to provide traffic for the IP. Some KOLs have a long record of community building, and their followers are also long-term thinkers. When these followers join the community, they quickly dilute the speculative emotions of unrest in the community, laying a foundation of 'patience' at the community's inception.
2.2 The maturity and foresight of the management team.
This maturity is not only reflected in the individual management level, such as possessing patience, a sense of responsibility, and leading by example. It also includes:
Combining past experiences, they prioritize community cultural construction; when making decisions, they actively abandon short-term individual temptations in favor of maximizing collective benefits; they encourage the subjective initiative of community members, rewarding them in a timely manner.
For instance, in cultural construction, at the very start, the community management decisively decided to forge its own path, striving to expand the original concept of the IP. This not only demonstrates our determination for long-term construction externally but also emphasizes internally the importance of cultural construction, urging community users to value culture building and embedding this concept in everyone's mind from the outset.
They actively reject decisions for short-term individual profits, such as universal airdrops. Instead, they choose decisions that align more with collective interests, like establishing a foundation to incentivize community building.
Having the foundation of the previous two aspects is not enough; they encourage proactive members to step forward and appreciate the outcomes they create, such as memes, drawings, songs, and copywriting, even if they are rough.
It can be said that it is the maturity and foresight of the management team that allowed the most active members of the community to participate in community building with confidence and boldness. During the construction process, their positive feedback gradually influences other idle onlookers. As more and more people participate, the consensus of the crowd begins to solidify.
2.3 Community management is balanced
If it were only about repetitively having people chase rankings and trends, there would be no difference between people and machines. In the zoo community, members have an agreed-upon time for 'late-night chat sessions'. When management discovered that members preferred chatting late at night, instead of blaming them for 'laziness', they allowed this to happen.
It is precisely these balanced measures that allow many members to deepen their connections through emotional exchanges during the 'late-night chat sessions', which can reinforce mutual consensus and also transform onlookers into active participants in the community.
3. Users' desire for positive emotions
Through the first two operations, the community's construction gradually unfolds, and the warm atmosphere rises. For those filled with utilitarianism in the crypto space, facing intense competition in the Solana chain's PVP, and repeatedly receiving negative feedback from investments, the warmth of the community meets many users' needs.
Someone once said that the name #kheowzoo is hard to spread, and the logo's animal image is the unfamiliar beaver to locals, coming from an underdeveloped Southeast Asian country, yet it is a Chinese community, making it seem unlikely to succeed.
These words are not wrong, but those who say them forget that what matters in a community is 'people'. The focus of building a meme community is not on the tokens, but on the holders of those tokens and potential holders.
The IP is hard to spread, but it does not affect people's recognition of the IP. Enrich its cultural connotation; as long as more people recognize the IP, they will spontaneously promote it.
The key is that everything can be transformed into an advantage, focusing on community building. As long as the direction of progress is correct, we can definitely unleash the power of the community.
#kheowzoo has many counter-current actions. For example, wanting to build a community of long-termism in the PVP-dominated Solana chain is something that utilitarians would not think of. For example, genuinely practicing the essence of memes in the current profit-driven and impatient environment, and focusing on cultural construction. For instance, it is a Huaren (Chinese) community that aspires to make foreigners accept the principles and culture we promote.
However, it is precisely these untimely actions that allow the community built this way to resonate with the positive emotional needs of meme players in the crypto space.
Those who dislike short-term trends and want to play more steadily. They loathe the intense PVP of the Solana chain that brings them strong negative emotions, yet they don't want to give up playing memes while seeking positive emotional power. Players who sincerely recognize the cultural construction of memes and wish to contribute to its development.
After the zoo meme community meets their positive emotional needs, they unhesitatingly choose the zoo, making it a mutual journey.
4. Conclusion
Why is the consensus of the zoo so strong? Because it truly follows the original definition of memes by actively building culture, creating a community for long-term development, and satisfying the emotional needs of weary crypto enthusiasts for positive feelings.
The zoo is a home for stray animals, but it is also a home for all holders of stray memes, a community of friendship and mutual assistance, a place you can always look back to as your home.