Even in the crypto winter of slashed marketing budgets, many marketers in Web3 are neglecting one of the most important resources available to them: the existing assets of their business.

Of all the existing assets a Web3 startup has, the following three are the most important:

Core Team: Your team is your most valuable asset in marketing. When you launch a new product, acquire a new customer, or produce content, every team member should be on the front lines helping the team appropriately share and distribute project information across their personal social networks—especially on Twitter. User: One of the biggest problems for any Web3 marketer is the lack of case studies and customer success stories. If you have happy customers, you can boost your marketing by creating engaging case stories that serve as a tool to convert prospects into final customers.