In the cold winter, we should do a good job in Web3 marketing. How can we do it?

Bull markets and concepts are not constant for a long time, and using terms like "Protocol" and "DAO" cannot stimulate users' demand for using your product for a long time and reduce the workload of developers. Therefore, before considering growth, it is particularly important to understand the specific indicators of growth for different projects.

While each project's definition of growth is unique, there are some common Web3 growth metrics that can be broken down into categories:

L1/L2 protocol: number of independent contributing developers, number of active wallets, number of interactions, number and size of transactions DeFi: total value locked (TVL), number of active wallets, number of interactions Games: number of active players, Trading volume per user, number of guild partners, markets/exchanges, etc.