Binance has rebranded its content aggregator platform, Binance Feed, to a user-generated social platform dubbed Binance Square, according to an Oct. 12 press statement shared with CryptoSlate.

The transformation ushers in a Twitter-like experience with unique monetization features, such as a tipping option for content creators and an affiliate commission program.

Binance Square will allow users to show appreciation to content creators through a tipping option. An affiliate commission program has also been introduced, with further monetization enhancements on the horizon.

Commenting on this strategic shift, Binance CEO Changpeng Zhao (CZ) emphasized that this rebranding aligns with the firm’s commitment to building a community-focused social platform