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J.Crew restarts physical catalog, nostalgia marketing helps recovery! 📚✨

1/3 J.Crew's physical catalog, which was discontinued seven years ago, will return this month! The company, which filed for bankruptcy in 2020, is taking advantage of the surge in nostalgia to re-launch a physical catalog with fashion blockbusters and exclusive interviews.

2/3 Demi Moore will be on the cover of the fall 2024 edition, and the catalog will also add modern elements, such as QR codes linking to shopping apps. Only three copies are published each year, and they can be picked up for free or mailed to your home.

3/3 It may seem a bit strange to choose a physical catalog in the digital age, but nostalgia is in full swing, and both vinyl records and cassette tapes are back. What do you think? Feel free to share your thoughts in the comments section! 👇💬

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