Sequoia Capital believes that the main ways to help startups survive the cold winter include:

Reorganize the team: Reaffirm the company's mission, vision and values, and retain valuable employees.

Pay attention to cash flow: Always keep an eye on the gas tank.

Increase profits: expand profit channels, improve economic models, and layoffs.

Financing or debt financing: even if the cost is high.

Focus on investing in the main business: Stay away from undisciplined and principled market pursuits. For example, Airbnb has cut off most of its products, but increased investment in the key hosting business and long-term accommodation business.

Innovative thinking: Focus on solving problems with better solutions instead of investing money in problems. Changing the problem is the only option.