The essence of Ton is a telegram-based L1, which claims to have a public chain of 1 billion people, but in fact, the Ton ecosystem is very poor, and there are no eye-catching crypto native projects on it. Whether it is Notcoin, which was the first to be listed on BN, or Hamster and Catizen, which have been very popular recently, their essence is to use web2 data to make web3 pay. The essence of blockchain is decentralization, immutability and privacy. Unfortunately, these factors have not been well interpreted in the projects within the Ton ecosystem. The core problem of the Ton ecosystem is that cheap web2 traffic does not have a real long-tail effect after web3 users, capital and exchanges pay for it. For most so-called taptoearn applications with huge DAU, issuing coins means death. In other words, it is another form of replicating the refining/metaverse market in the second half of 2021. Compared with the potential of billions of users, project parties and VCs should pay more attention to how to convert cheap web2 traffic into meaningful crypto native users.