On December 15th, @looksrare launched a campaign on @layer3, directing users to take actions on its platform to receive rewards.
🧐This campaign increased @looksrare’s daily active users by 700% and gained 27k new users in one day.
0xScope tracked this data through Insight: 0xScope's looksrare Insight dashboard shows that on December 15th: 3,687 daily active entities (+650%) 2,683 new entities added daily (+2881%) It turns out that this activity is indeed very effective.
So are there real users behind these newly added addresses?
The data shows that behind the 3,280 new addresses that interacted with#looksrareare 2,685 new entities.
The ratio of entities/addresses is 82%, so most of them are real users.
In addition to this, the graph shows that the majority of users participating in the#looksrarecampaign yesterday were new users, judging by the ratio of active entities to new entities.
A comparison chart with other NFT markets shows that yesterday’s influx of new users allowed#looksrareto surpass other secondary products in user data.
When we look at the transaction/active user rate, we can see that most users probably only performed 1-2 operations yesterday.
How has the social participation and token price of#looksrarechanged? Yesterday's data did not bring an immediate positive impact to $looks, and the token transaction even dropped a little. But the discussion about#looksrareon Twitter has skyrocketed.
If you want to experience more project data analysis perspectives, please fill out the form: https://forms.gle/vf7Zd49uuBR6cvm47 to apply for the whitelist of our 0xScope Insight product!