We have also talked about many influential figures in the cryptocurrency circle, but female leaders in the cryptocurrency circle are rare. Today, I will tell you about a legendary woman who was once the only woman on the list of the top ten influential figures in the cryptocurrency circle, the talented and beautiful "He Yi"
He Yi had done many jobs before entering the cryptocurrency circle. The most eye-catching one was as a host. But she was not the kind of host sitting at the table as everyone imagines. She hosted many travel programs, all of which were on location. She traveled all day long and had close contact with crocodiles. Sometimes she had no complaints even in extremely bad conditions. But she actually had many other jobs. After graduating from an education major, her first job was to be a head teacher of the art department at school. She was both strong and soft, and she was both a teacher and a friend to the children. She was resolute in her work. She has also worked as a psychological counselor and even a writer. Perhaps this rich work experience has given He Yi a broader vision and a more decisive character than others.
In 2014, He Yi met Xu Mingxing, the founder of OKcoin, for the first time at a dinner party. At that time, OKcoin had just started and few people knew about it. But at the dinner party, He Yi heard the words blockchain, Bitcoin and virtual currency for the first time, and she was deeply attracted. After the meal, she followed Xu Mingxing to OK’s office at that time to continue the discussion. According to the people present at the time, He Yi only stayed for about half an hour, and when she came out, she had already decided to join OKcoin. At that time, OK’s office was just a small room in a shabby office building, and even OKEX was just written on a broken plastic sign at the door.
In this situation, I really have to admire He Yi's vision, courage and decisiveness. He Yi then served as the vice president of OKcoin, responsible for OK's brand building. He Yi used her experience and advantages in the media, and with her deep understanding of the Internet, she believed that the Internet celebrity economy was an important means of marketing, so she began to use Internet tools such as Weibo to use the Internet celebrity economy for advanced marketing. She also represented OKcoin in the program "You Are the One", allowing more and more people to know her and let more and more people know OKcoin. In this way, she led the newly established OKcoin exchange to take nearly 60% of the market share step by step, and OK became one of the most famous exchanges in China. It was also because of this incident that He Yi became the top sister in the currency circle. At the end of 2015, CTO Zhao Changpeng, who was introduced by He Yi at the time, resigned. Later, He Yi also announced her departure from OKcoin, but because the previous agreement with OKcoin was that if she resigned, she could not work for a competitor in the same industry for a period of time, so He Yi temporarily left the currency circle.
In 2016, He Yi temporarily left the cryptocurrency circle and joined Yixia Technology. It can be said that gold shines wherever it goes. He Yi once again relied on her amazing foresight and unique sense of smell to capture the field of Internet live broadcast and short video. Then she successively made popular products of Yixia Technology such as Miaopai, Xiaokaxiu and Yizhibo, and they were very successful. But her heart still belongs to the cryptocurrency circle.
In August 2017, He Yi left Yixia Technology and returned to the cryptocurrency circle. He Yi joined Binance as CMO, director and co-founder. At that time, He Yi was only 30 years old. She also published an article called "Starting Again at 30" to announce her return to the cryptocurrency circle. This caused the trading volume of Binance Exchange to surge and entered the top ten in the global trading volume ranking. This also shows that He Yi's status and influence in the cryptocurrency circle are still very strong. After that, He Yi brought his previous marketing experience in the live broadcast industry to Binance. Through live broadcasts, he rewarded Maserati, Mercedes-Benz and BMW and other luxury cars, and also distributed coins. This marketing behavior directly attracted a large amount of traffic in a short period of time, and even caused the server to be unable to bear the burden.
Later, China introduced policies on 1CO, classifying 1CO as illegal fundraising. The Chinese cryptocurrency circle was shaken, and major exchanges were treading on thin ice and suspended their business in China. However, Binance moved to Japan for development before the policy was introduced, so Binance suffered much less losses than other exchanges in this shock.
There are many things we can learn from this legendary woman who has crossed over many fields and has been very successful. Everyone has the right to choose their own life. When she first crossed over, some people might say she was crazy. She did not have a smooth life. Only she knows the ups and downs in the middle. But she finally lived the life she wanted. So it is never too late to start again. Maybe all you lack is courage. #token2049 #何一 $BTC
