•Innovation is not always desirable, as traditional companies often ignore or resist the change that comes with new technology or innovative business models. However, innovation can be beneficial to consumers and society in general, despite resistance from traditional entities.
•Banks do not prefer Bitcoin.
•Taxis do not prefer Uber
•Hotels do not welcome Airbnb.
•Bookstores don't like Amazon.
•Movie theaters are not fans of Netflix.
•Oil companies do not favor Tesla.