Fan economy has become a huge industry. While fans are enthusiastically investing in idols, they often have enthusiastic consumption behaviors. They are willing to spend a lot of time and energy to meet their personal emotional needs. Therefore, some people are thinking about combining fans and Crypto to see if they can create brilliant sparks, and then fan tokens appear.

  • 1. Current situation

There are dozens of fan tokens on the market, most of which are issued by CHZ. Binance has issued a total of 4 fan tokens, 3 of which are sold through LPD and the other 1 is listed through new coin mining.

These fan tokens are mainly concentrated in the football field. Almost all well-known football clubs have been issued CHZ, and there are also a few F1 racing and e-sports, but there are no NBA, baseball, rugby, ice hockey and other types for the time being.

  • 2. Dynamic

Binance has been making every effort to promote fan tokens. Not only has CZ expressed his optimism about the fan token track on many occasions, but the Binance fan token team has also launched a number of activities, including NFT sales, discounted tickets, box gifts, voting surveys, best player selection, motivational slogans, etc. However, the overall influence is not large enough. At least in terms of price performance, it does not match the high valuation of the currency circle. Even in the World Cup cycle, the highest price of SANTOS is only $6.5.

  • 3. Thinking

We often see reports about crazy fans and can intuitively experience the strong spending power of fans, so why do fan tokens perform poorly? I personally think there are several reasons:

First, the overall scale of cryptocurrency users is relatively small. Since the crypto community is still in its early stages, the user scale, especially the scale of active users, is relatively small, and the types of fan tokens are numerous. After the distribution, the user base of a single club is even smaller. With fewer users, not only will the community be deserted, but the cost of carrying out many activities will also increase, which in turn reduces the attractiveness of fan tokens.

Second, I am not at the center of the fan circle. The level of the Chinese men's football team is known to those who know, hahahahaha! This directly discouraged many fake fans, such as me. In the environment inside the wall, the atmosphere of football has been going downhill in recent years, and fan tokens are mainly concentrated in the field of football, which makes me unable to perceive the heat of related activities, and also forms the impression that fan tokens are deserted.

The third is the impact of masks. Binance previously launched the sale of boxes and tickets at low prices, but the epidemic was severe at the time, and it was difficult for many people to watch the game across borders, which greatly reduced the attractiveness and participation of related activities.

Fan tokens have huge potential, but there are also huge obstacles to their realization. This requires efforts from all parties to significantly increase the influence and appeal to real fans on the current basis. In the case of limited resources and a small user base, launching a hot product may have a relatively good effect.

Warm reminder: All analyses are for entertainment purposes only and do not constitute any investment advice!

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