5 questions to Justin, Co-Founder of Safary Platform
1) Alex: What is Safary Platform?
Justin: Safary is a community-first company rebuilding the marketing stack in #web3 starting with attribution. Web3 teams use our platform to understand their marketing CAC, channel ROI, and customer LTV.
Safary works best for websites with web3 onboarding flows (connect wallet).
In terms of analytics, we show you:
- Funnel: Visitors, Sign ups (wallet connections), on-chain purchases
- Campaign performance: ad spend, cost per wallet acquired, etc.
- Sources: wallets acquired by marketing channel, by geography, paid vs organic, and wallet provider (metamask, Coinbase, etc)
We’ve also partnered with the top 3 web3 ad networks (HypeLab, Slise, Blockchain-Ads) who give our users $1500+ in free ad credit. You can already view the results of these campaigns directly in Safary, and soon you’ll be able to launch campaigns to their network directly from our platform too.
2) Alex: How is Safary different from other analytics platforms?
Justin: Two big differences between Safary and other web3 analytics platforms:
- Partner Network: Being the leading brand in web3 growth gives us unique advantages. We have partnerships with the leading web3 user acquisition networks (ad networks, quests, etc) who provide thousands in free ad credit to our users. That means our customers acquire users for less through us than on their own.
- Privacy: We’re the only cookie-less web3 tracking platform, offering critical insights on your funnel and site performance without infringing on your users’ privacy. That means no consent banners are required. We don’t store personal data or IP addresses, nor do we use fingerprinting or cross-website tracking.
Privacy isn't just a buzz word for us. Our engineering team has years of privacy experience: our lead engineer Ricardo has a PHD in data privacy and our technical advisor Italo is among the world’s leading experts on decentralized identity and privacy, having spent 6 years as tech lead at Consensys.
Like & Follow Me for more❤️