Dogs Token: A viral success story

In less than 24 hours, the Meme token Dogs on TON quickly exceeded 1 million users. This amazing speed of spread has attracted widespread attention. Users only need to follow the Dogs Bot, and according to the Telegram account status, Dogs tokens can be airdropped. At present, the token is just a string of numbers and has not yet been distributed to user wallets.

Simple gameplay + invitation rebate = viral spread

The success of Dogs lies in its easy-to-understand participation method and effective promotion mechanism. Users only need to follow the Dogs Bot in Telegram to automatically calculate and receive Dogs rewards based on their Telegram account. Inviting new users can also receive additional rebates, making it a potential viral spread. This model attracted a large number of users in a short period of time.

The project official said that the inspiration for the Dogs Meme Coin came from the puppy Spotty drawn by Telegram founder Pavel Durov at a charity auction. This image is the unofficial logo and mascot of VK, another social platform founded by Durov. This can't help but remind people of the Meme Coin created by Tomaskov's dog Floki. Choosing a pet image related to the founder of Telegram may be the first step to success.

The project is simple and has no threshold

The Dogs Bot interface design is extremely simple, and the user operation threshold is extremely low. Users can easily participate by clicking the three buttons of "Home", "Leaderboard" and "Friends". This minimalist design is particularly friendly to Web2 users, making it easier for them to participate in the project, further promoting user growth.

At present, the Dogs project has not yet connected to the TON wallet function, which allows Web2 users to participate without having to understand the complex operations of cryptocurrency. This design attracted a large number of users in the early stage. Over time, the project may gradually introduce more encryption-related functions, such as access to wallets.

The collision of Web2 thinking and Web3 innovation

Although Dogs has achieved great success in a short period of time, its promotion method still follows the traditional Web2 traffic monetization model. It accumulates a large amount of traffic through Telegram and then monetizes it through advertising, which is not much different from the marketing method of Web2. However, the core concept of Web3 is to protect private property and personal data rights, which is fundamentally different from the traditional Web2 thinking.

The future direction of TON ecosystem

Through the success of the Dogs project, we can see that TON and the Telegram ecosystem have entered a period of great explosion. Both Telegram Bot and Mini Dapp are mature in terms of technical implementation. However, how to truly create products with the spirit of Web3 after obtaining a large amount of traffic is the key to future development.

Investors should not only focus on short-term user growth and traffic monetization, but also on how projects can leverage the advantages of Web3 to create revolutionary crypto products. This is not only a question that the Dogs project needs to think about, but also a direction that other projects in the TON ecosystem and TON itself need to explore.

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