(the day we talk to you about an opportunity it's no longer an opportunity) This is a relevant observation. When everyone starts talking about an opportunity, it is often already well known and many investors have already taken part. This may mean that the potential easy gains have already been realized and the opportunity could be overvalued. In finance and investing, the real opportunities are often those that are not yet recognized by the majority, allowing early investors to make substantial gains before the rest of the market follows.