Airdrops have become the most expensive form of user acquisition in crypto.

Projects are spending 100–1000x more than Web2 companies just to onboard users - only to watch 90% of them disappear right after claiming their share of the distribution.

And yet, most teams continue down this path, fully aware that the model is fundamentally broken.

How long will you keep throwing away value to users who have no intention of staying, and who’ll dump the moment they receive?

If you're consciously aware of this outcome and still doing it, then token price clearly isn't your concern - what matters is pre-TGE adoption metrics that help you raise from VCs, who in turn sell the dream to others using inflated, vapourware narratives built on ‘multi-billion dollar value distribution’ to people who were never truly part of your mission post-TGE.