World Liberty Financial, co-founded by Zak Folkman, is witnessing a surge in interest from major public firms exploring crypto asset adoption beyond Bitcoin. Speaking on June 25, 2025, Folkman revealed that several companies have shown interest in using the USD1 stablecoin for treasury management, echoing the model pioneered by Michael Saylor’s firm, Strategy.Folkman predicted USD1 could become the world’s leading stablecoin by market capitalization, surpassing Tether’s USDT, which currently leads with a circulating supply of over $156 billion.

“We’ve tackled the structural challenges. Now it’s just a matter of time,” said Folkman, suggesting significant adoption is on the horizon.

From Strategy to World Liberty: New Crypto Treasury Models Emerge

Public companies like Goodfood Market Corp., Semler Scientific Inc., and Trump Media & Technology Group Corp. have already adopted or proposed holding crypto on their balance sheets. However, instead of Bitcoin, some firms are diversifying.

Recently, Upexi Inc. raised $100 million to purchase Solana (SOL) for its reserves, while Sharplink Inc. holds $425 million worth of Ethereum (ETH). This signals a notable shift from the Bitcoin-centric treasury model to multi-token strategies.

Stablecoin Wars: USD1 vs. USDT, Circle, and FIUSD

World Liberty’s USD1 stablecoin, currently valued at $2.1 billion, is positioning itself against established giants like Circle’s USDC and Tether’s USDT. The potential passage of the Genesis Act, a U.S. Senate-approved stablecoin regulation, further boosted confidence in dollar-pegged digital assets.

Meanwhile, traditional fintech firms are joining the stablecoin race. Fiserv recently announced its upcoming FIUSD token, backed by Paxos and Circle, set for launch by year’s end. It aims to integrate stablecoins into mainstream banking and payments.

Shares of Circle rose 15% on the news, while Fiserv and PayPal saw 2.3% and 1.7% upticks, respectively.

Financial Analysts: Stablecoins Are Now a Strategic Asset

According to analysts at TD Cowen, Fiserv’s rapid stablecoin innovation reflects an industry-wide transformation.

“This marks a decisive step in merging legacy banking with blockchain infrastructure,” the firm said in a note.

Stablecoins are increasingly used for cross-border payments, transaction speed, and digital finance access, reflecting the evolution of decentralized finance from niche to necessity.

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