Gm.

Virtually every successful project in this space has built quietly over time, building a core community based on product over hype.

HL for example.

Anything hype related will need to survive the initial dump & then rebuild w a product focus.

Which means the following:

A) Every project marketing via socialfi will have a down only chart until they find a floor and rebuild w product

B) Real builders build through the bear, thru silence & thru zero hype until they find PMF and begin to scale. Most aren’t built for this & disappear after the hype is gone.