According to Foresight News, three former Coral Capital Holdings executives, Patrick Horsman, Joshua Kruger, and Johnathan Pasch, are advancing a fundraising plan of $100 million to acquire and hold BNB tokens through a Nasdaq-listed company they control. Sources revealed that the company will be renamed Build & Build Corporation after the fundraising is completed and will formally begin establishing a company treasury centered around BNB. If successful, it will become the first listed company to have BNB as its core reserve asset. This is seen as an evolution of the 'crypto treasury' operations following Michael Saylor's Strategy making Bitcoin a company treasury. In recent years, several institutions, including Tether, SoftBank Group, and Trump’s social media company, have followed suit with crypto asset holding plans, with some companies shifting to non-Bitcoin mainstream tokens such as Ethereum and Solana.

Subsequently, Binance founder and former CEO Zhao Changpeng (CZ) responded in a post, stating, 'I’ve heard that several companies are doing this. So far, none are led by me/us. But we are very supportive. BNB is a native token of a public blockchain and is not a token 'associated with Binance Holdings Ltd or Binance centralized exchange.'