Prediction market Polymarket will introduce its native POLY token and an accompanying airdrop, Chief Marketing Officer Matthew Modabber confirmed Thursday. The announcement comes amid record trading activity and accelerating institutional interest following a recent $2 billion investment.

Modabber said the company aims to create a token with “true utility and longevity,” prioritizing its upcoming US app rollout before launch. Polymarket’s founder, Shayne Coplan, previously revealed the firm had received regulatory clearance to operate again domestically after a two-year absence.
Speculation has mounted over airdrop eligibility, with users expecting allocations based on platform trading volume and engagement across verified markets. The confirmation has ignited renewed user activity as Polymarket and rival Kalshi recorded $1.4 billion and $2.9 billion in monthly volume, respectively.
Last Thursday, Bloomberg reported that Polymarket is now exploring new funding at a potential $15 billion valuation, up sharply from June’s $1.2 billion. The firm has also secured multi-year deals with DraftKings and the NHL, embedding prediction markets deeper into mainstream entertainment infrastructure.