Building a personal brand in crypto is one of the highest-leverage moves you can make.
By sharing your authentic journey, like posting your trade results, writing threads about lessons learned from a failed investment, or sharing your honest thoughts on a new DeFi protocol, you attract a community that connects with your perspective and open doors to unexpected opportunities.
The biggest lesson I’ve learned in both life and crypto: freedom is the real endgame. It’s not about the number in your portfolio, but about having the flexibility to choose how you spend your days, where you live, and who you work with.
Money is just a tool; never lose sight of what it’s meant to unlock for you.
Crypto Twitter can be a goldmine of information, but also a minefield of misinformation. Curate your feed, question everything, and don’t be afraid to mute the noise.
Your attention is your most valuable asset, so spend it wisely.
Naval breaks down leverage into four powerful types: labor, capital, technology, and media. Labor means building teams and delegating work. Capital is putting money to work through investments, including stocks, venture capital, and crypto. Technology is about creating software and apps that scale effortlessly. Media is building an audience and spreading ideas through platforms like Twitter, YouTube, or blogs.
For a person on CT who starts writing content, they start using leverage by building an audience. Some of the content might go viral, and/or other people/companies might find it interesting. They might want to invest in your brand through advertising. This capital can be put to work by using leverage in the form of investments. The bigger the brand gets, the more likely it is that you can leverage your media business with labor, hiring other people and outsource your work to build it even bigger. Technology might be the hardest, unless you are a skilled dev and can make a product. Or join in as a cofounder in a new protocol. I think the easiest way for a brand to participate in technology though, is probably through angel/VC investments, but that could be classified as capital leverage.
The most effective leverage today comes from technology and media, tools that let you scale your impact globally with minimal marginal cost.
It's easier to take risks early in your career when you have less to lose and more to gain. Once your basic needs are covered, look for opportunities where the potential upside far outweighs the downside.
The most obvious asymmetric bet you can take IMO is getting involved in crypto.
It is getting more and more clear to me that stablecoins are the future.
I remember feeling "safe" when I managed to offramp most of my money in crypto to a normal bank back in 2022. The reasoning was that I was afraid of depegs. It feels much safer now, and maybe in the near future we won't have to offramp at all anymore?
Maybe stablecoins will be equivalent to "real money". Well, they are today too. But if you want to spend let's say 6-7 figs on an apartment, there aren't many places you could do this today. Maybe Dubai only? At least in Europe this would be out of the question. 5-figs should work with a crypto Visa-card though, but for the bigger purchases we aren't there yet.
$PAAL, one of the first AI tokens, is gaining attention in the AI and crypto space since it has partnered with companies like Chainlink, IBM, and Google Cloud. Since its launch in June 2023, it has generated over $40 million in AI-related revenue.
Also, there is a planned new tokenomics with more use cases, a buy & burn mechanism, + more exchange listings coming.
Many bullish factors going forward. I have a position.
Many young fellas in here making some sort of money, and instantly starts protecting capital. You're probably going to live until you're 70-80 years, why play it safe when you're only 25 years old?
Crypto is probably the most assyemtric bet of this decade, and now is not the time to scale out of this industry. You have so much more to win.
Normalize taking big risks in your 20s and 30s.
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