Floki and Valhalla Partner with PlayToEarn to Dominate Web3 Gaming Discovery
We're proud to announce a strategic partnership between Valhalla, Floki's flagship play-to-earn MMORPG, and @PlayToEarn, the leading Web3 gaming platform with over 2,900 games listed across 50+ blockchains.
This partnership kicks off with a high-impact one-month campaign designed to deliver massive visibility for Valhalla across PlayToEarn's ecosystem.
With over 1 million monthly high-intent visitors, 60,000+ Web3 wallets, and 200,000 followers across social media, PlayToEarn is where Web3 gamers discover their next favorite experience.
Get ready to see Valhalla everywhere Web3 gamers look.
Valhalla, Floki's flagship P2E MMORPG, goes live on Monday (June 30), exclusively on opBNB mainnet.
We've lined up a major giveaway to celebrate the launch, and with our partnership with Method, one of the most iconic names in MMO esports, we're kicking things off in style!
Floki Teams Up with Method to Bring Valhalla to the Heart of the MMO Community
We're excited to announce a strategic partnership between Valhalla, our flagship play-to-earn MMORPG, and @method, one of the most iconic and respected names in the global MMORPG esports scene.
Method is a household name among MMO fans, known for their legendary performance in the "Race to World First" and their deep-rooted presence in the World of Warcraft community.
As part of this partnership:
- Method will produce dedicated Valhalla content via their platform, including in-depth guides, tips, and exclusive updates. - Valhalla will be featured prominently on Method's official jersey throughout 2025 and 2026. - Method will introduce Valhalla to Method's massive MMORPG fanbase, creating powerful new momentum for adoption.
And next week, the journey begins: Valhalla Mainnet officially launches on June 30, 2025.
This is a major milestone for the Floki ecosystem and a big step towards bringing Web3 gaming to a wider audience. With Method's experience and reach, we're about to introduce Valhalla to one of the most dedicated communities in gaming.
ARCHAI Trading Competition ROUND 2 is LIVE on @flokitradingbot
Round 2 of the ARCHAI Trading Competition is up and running, with a massive 10,000,000 $ARCHAI prize pool (currently worth $39K+). That's 5x bigger than the Round 1 prize pool!
📅 Start: 25 June 2025, 00:00:00 UTC 📅 End: 22 July 2025, 23:59:59 UTC
Trade $ARCHAI on the Floki Trading Bot to climb the leaderboard and earn your share of the prize pool. The more you trade, the higher your rank, and the higher your share of the prize pool.
To get started, open the Floki Trading Bot in TG: https://t.co/Xd2Hb8P3nW and go to 'competition'.
Valhalla Launches 4-Week Programmatic Display Push Across Key Targeted Markets
As part of Valhalla's multi-platform global launch strategy, Floki will be activating programmatic display ads globally across high-traffic websites starting June 20.
This campaign starts in parallel with the new Reddit campaign and will target gamers and crypto enthusiasts right when they're doing DYOR on their favorite projects.
What is programmatic display? It's a smart, automated way to serve Valhalla ads across thousands of sites based on user behavior, interests, and context, rather than random placements.
Here's what makes this special: - Contextual & behavioral targeting: Ads placed next to relevant content like crypto guides, gaming reviews, and Web3 deep-dives - Intent-based audience filtering: Focused on categorized users, based on their long-term interests, habits, and lifestyles, allowing us to reach people who are likely passionate about PC games. - Cross-channel synergy: Display ads compliment our YouTube push, with unified frequency control across both channels for a consistent user experience. - Pixel-based retargeting: Ensures users see Valhalla more than once, especially if they've already interacted with our other campaigns - Laser-focused targeting: Males 18–44, gamers, crypto-native and crypto-curious
Valhalla Launches Global YouTube Campaign to Boost Game Visibility
Starting June 20, Valhalla is going to take over YouTube. Floki will be launching a bold 4-week Valhalla video campaign targeting millions across the US, LATAM, Asia, and beyond.
YouTube is where games are researched, watched, and decided on. That's why we're going all-in with skippable 15" and 30" video assets, optimized for discovery, intent, and engagement.
What makes this campaign different?
- Demand Gen format: Engineered to drive reach AND measure real interest. Perfect for the upcoming Mainnet launch of Valhalla on June 30. - Intent tracking: We know who skips, who clicks, and who watches, and we'll use that data to refine retargeting - Hyper-targeted by region: From the US to Brazil to India to Southeast Asia, millions of views are expected - Audience-first targeting: Males aged 18–44, gamers, and crypto-curious users across mobile and desktop
Valhalla to Launch Massive 4-Week Reddit Media Campaign Ahead of Mainnet Debut
Our flagship MMORPG Valhalla is entering the Reddit arena. Beginning June 20, $FLOKI will be kicking off a 4-week digital blitz focused on where crypto-native gamers spend their time: Reddit.
Why Reddit? Because it's where early adopters live. Subreddits are the frontlines of Web3 discovery, and we're tapping directly into them.
Here's what to expect: - Subreddit-level targeting: We're reaching users already immersed in blockchain gaming, crypto, and metaverse communities. - 15" and 30" in-feed video ads: Comments enabled to drive engagement, discussion, and virality. - Ads will appear on post feeds, and within comment threads, reaching users while they're actively engaging with posts. - Laser-focused targeting: Males aged 18–44, with an appetite for immersive gaming and crypto utility.
Estimated reach: - USA: 1.5M+ impressions - India & LATAM: Over 1M combined impressions
🗓 Campaign Duration: June 20 – July 17 📍 Placement: Reddit feed + comment threads across key subreddits ✅ Retargeting: enabled via pixel tracking to re-engage high-intent users
Valhalla is coming, and Reddit will hear it loud and clear!