I don't think Bitcoin's competition is going to end up being gold.
They're both apolitical stores of value. Gold lower vol, Bitcoin higher vol. Investors seeking apolitical SOVs will like both.
Rather, I think Bitcoin's competition is going to end up being U.S. Treasuries and other Government's Bonds (eg UK gilts): the ultimate *political* SOVs.
It used to be that "regulatory uncertainty" was Bitcoin's biggest obstacle for investors.
This is no longer the case in 2025, which is a huge unlock. It's impact still hasn't fully manifested.
So, what are the biggest obstacles now?
I see two coming up in conversations:
(1) People are busy: Most investors and allocators are very busy. They're constantly presented with opportunities, including things that could 10x. Why do they *need* to turn their attention to Bitcoin, which for many is still a complicated topic.
(2) Digital Gold: I had a conversation with a family office investor this week. He said, "as I understand it, it's digital gold, but we don't do gold." Gold is indeed one of the least popular investments in America.
These two aren't the most pressing items of this moment, but they will reveal themselves as the next obstacle over the coming quarters.
The Bitwise Bitcoin ETF took in ~$83,000,000 last week. The 2nd most inflows of any BTC ETF globally.
Bitwise Ethereum ETPs in US + Europe took in a combined ~$28,000,000 last week.
Investors seem to be taking another look at Ethereum.
~~ BITB Disclosures & Prospectus: https://t.co/kjsBn1qvI6. BITB is not an investment company registered under the Investment Company Act of 1940 and is not afforded its protections. BITB is not suitable for all investors. BITB is subject to significant risk and heightened volatility.
Thrilled to share that as of today @Stifel (~$500B AUM in wealth management) is allowing financial advisors access to $BITB and $ETHW.
Stifel is a fantastic firm and a ton of work from their team went into the approval. We're so happy to get to support it.
Millions of people rely on their financial advisors to participate in investment opportunities. Delighted for advisors to have access to the opportunities in this space.
2025 is a shaping up to be a watershed year for crypto going mainstream.
BITB is not an investment company registered under the Investment Company Act of 1940 and is not afforded its protections. BITB is not suitable for all investors. BITB is subject to significant risk and heightened volatility.
ETHW is not an investment company registered under the Investment Company Act of 1940 and is not afforded its protections. ETHW is not suitable for all investors. ETHW is subject to significant risk and heightened volatility.