Founder marketing is more "important" in web3 because more projects are selling smoke and mirrors [or to be generous "a dream"] than an actaul product.
In the 15 months I have worked at TGS, I have learnt a lot and gained a new perspective on gaming by being on the other side of the curtain.
For all the marketing agency hate on the TL, TGS has been a pleasure to work at, and everyone has been working hard to ensure that "you make the games, we make them known." So if you are looking for marketing, at least speak to Jorge.
I'm leaving TGS not to go anywhere (as others asked) but to explore. Web3 has always been a hobby around my web0 life, and I need to maintain that balance or risk burnout.
GTA 6 Is Not the Vanguard of a Web3 Gaming Bull Run
Letâs kill that fantasy right now: GTA 6 is not going to onboard millions into your blockchain game. Itâs going to do what GTA always doesâswallow attention, dominate discourse, and turn gamer time into a one-way sinkhole.
Rockstar isnât launching a game. Itâs dropping a cultural nuke. When that trailer landed, nobody was thinking about NFTs, on-chain skins, or your clever staking loop.
They were thinking about robbing banks with their crew, crashing mopeds into blimps, and getting lost in a single mission for 40 hours.
Meanwhile, Web3 gamesâstill young, still scrappyâare fighting for minutes of attention. Most donât get past day one. Some barely survive the tutorial (if they even have one).
And yet, here comes GTA 6, a sequel to a game thatâs been in the top 10 for a decade.
GTA doesnât need a token. It is the reward.
Hereâs the part that really stings: I try to play Web3 games. Weekly. Religiously. Itâs my niche, my beat, my content.
And yet I still spent 24 days last year playing League of Legends. Thatâs 576 hours in a game from 2009.
If someone like meâneck-deep in this spaceâcanât tear themselves away from the classics, what chance do most Web3 titles have once GTA 6 drops?
We already know 60% of gamer time goes to games older than six years. Minecraft, GTA V, Fortnite, Leagueâthese arenât just games. Theyâre black holes. They donât competeâthey consume.
And letâs be real: anyone out here trying to be the âGTA of Web3â? Youâre cooked.
GTA is the new GTA. Thereâs no room for knock-offs when the original is about to steal the spotlight again.
So whatâs the lesson?
Be realistic. Know your audience. Scale your expectations. Spend like your runway depends on itâbecause it does.
Donât build like youâll be the next Rockstar. Build like youâre trying to survive in its shadow.
Because when the black hole opens, only the strongest will escape.
Web3 devs, founders, and gamersâwhatâs your plan when the black hole starts dragging people in?