Tether Sets Sights on the U.S. with New Stablecoin, Aims for 100M Users

Tether is bringing the fight directly to its competitors' home turf. In a major strategic move, CEO Paolo Ardoino has announced the launch of USAT, a new U.S.-compliant stablecoin, set for December.

This isn't just another stablecoin launch; it's a full-scale assault on the American market.

Here’s the breakdown:

· U.S.-First Strategy: USAT is specifically designed to comply with federal regulations, including the GENIUS Act. It will be issued through Tether America, a joint venture with regulated U.S. crypto bank Anchorage Digital.

· Mass Adoption Goal: Tether isn't thinking small. The goal is to reach 100 million Americans. How? Through strategic investments in platforms with massive user bases. Their $775 million investment in video platform Rumble (51 million U.S. users) is just the start. Ardoino confirmed they are eyeing 2-3 more investments in social media and content platforms to hit their target.

· Targeting the Creator Economy: The play is clear—position USAT as the go-to payment method within the booming creator economy, offering a "digital approach to money" to compete with giants like PayPal.

Ardoino didn't hold back, stating: "We are going to hit the ground running, and we're going to start taking away market share from our competitors that were the ones that tried to kill us in the first place."

Meanwhile, Tether's Dominance Continues:

· USDT: The flagship stablecoin's supply has swelled to a staggering $182 billion, cementing its dominance.

· Tether Gold (XAUT): The gold-backed token has seen a retail-driven frenzy, with its market cap more than tripling this year to a record $2.2 billion.

The message is clear: Tether is leveraging its immense scale and capital to launch a coordinated push into the world's largest economy. The stablecoin wars are heating up.

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