The White House has officially expanded its digital footprint by launching an account on TikTok – a platform with over 170 million monthly U.S. users. President Donald Trump personally introduced the new @whitehouse account with its first post, declaring: “I am your voice” and “America, we’re BACK!” along with a casual greeting: “What’s up, TikTok?”

Trump has repeatedly acknowledged that TikTok played a key role in securing the support of younger voters during the 2024 election against Democrat Kamala Harris. His personal account, @realdonaldtrump, has since grown to more than 15 million followers.

TikTok as the Government’s Megaphone

The administration is now doubling down on the platform by launching an official government account. Former White House press secretary Karoline Leavitt called TikTok “a critical tool” to showcase Trump’s historic achievements to the broadest possible audience.

“During his campaign, President Trump’s message dominated TikTok. Our goal is to build on that success and communicate in a way no administration has done before,” she said.

The White House account will feature short videos highlighting Trump’s policies, events, and direct messages – part of a broader strategy to engage younger voters who are increasingly turning away from traditional television.

Shadows of Security Risks and Lawsuits

The move comes at a time when TikTok’s future in the United States remains uncertain. A law passed in 2024 required the app to shut down operations unless its Chinese parent company, ByteDance, sold its U.S. assets. Since Trump returned to the White House, the deadline has been repeatedly extended – most recently until September 17, 2025 – sparking growing criticism in Congress.

Both Republicans and Democrats have warned that TikTok could hand user data over to Chinese authorities or spread propaganda. U.S. intelligence reports previously stated that ByteDance was “committed” to Beijing.

Meanwhile, TikTok faces mounting legal challenges. More than two dozen states have filed lawsuits against the platform. Most recently, Minnesota accused TikTok of exploiting young people with addictive algorithms that damage mental health. Attorney General Keith Ellison alleged the company was fully aware of the risks but failed to act.

Teachers in Minnesota reported direct links between heavy TikTok use and rising rates of depression, anxiety, and shortened attention spans among students. TikTok has denied the allegations, but the lawsuits are intensifying.

Trump’s Social Media Strategy: Bypassing Traditional Media

Donald Trump has long relied on social media to shape his political brand. During his first presidency, he used Twitter, later launching his own platform, Truth Social, where he still posts almost daily. While he remains present on X and Instagram, his strategy is clear: bypass mainstream media and speak directly to the people.

TikTok, however, offers something unique. Its algorithm can push short, snappy videos to millions of users who would otherwise ignore politics. During the 2024 campaign, viral clips from Trump rallies and speeches gave him a powerful boost among younger voters.

The Paradox of Power and Risk

The White House’s embrace of TikTok highlights a striking paradox. On one hand, the administration is investing energy into using the app as a key communication channel. On the other hand, a standing law could still see TikTok banned in the U.S. over national security concerns.

For Americans, the situation reveals two realities at once: TikTok is both one of the most powerful tools for political outreach and one of the biggest national security flashpoints.

#TRUMP , #whitehouse , #tiktok , #USPolitics , #CryptoNews

Stay one step ahead – follow our profile and stay informed about everything important in the world of cryptocurrencies!

Notice:

,,The information and views presented in this article are intended solely for educational purposes and should not be taken as investment advice in any situation. The content of these pages should not be regarded as financial, investment, or any other form of advice. We caution that investing in cryptocurrencies can be risky and may lead to financial losses.“