Having excellent tokenomics and a vibrant community is not enough if your brand lacks visibility. To gain traction in the crypto space, your project must be featured in prominent publications that can enhance credibility and attract new users. This guide outlines how blockchain startups can secure meaningful press coverage without excessive spending. Start by understanding what makes a story appealing to reporters, focusing on the human aspects of your project rather than just technical details. Key themes like breakthroughs, traction, funding, governance, regulation, and collaboration often drive newsworthiness. Build a compelling narrative that highlights the problems your project addresses and its benefits to users. Establish relationships with journalists during quieter periods, offering insights and becoming a trusted source. Timing is crucial; avoid announcing news during significant market events. When pitching, be concise and lead with the most engaging angle. If in-house efforts stall, consider hiring a specialized PR agency to enhance your media presence and storytelling capabilities. Read more AI-generated news on: https://app.chaingpt.org/news