Tesla has once again become the center of online attention—this time due to the peculiar shape of its updated Robotaxi geofence map in Austin, Texas. The new version, which significantly expanded coverage in just 22 days, sparked laughter and memes for its shape, which many online compared to male genitalia.
Social media quickly lit up with jokes. Tesla Robotaxi’s official account on X (formerly Twitter) posted the updated map with the cheeky caption: “Harder, Better, Faster, Stronger,” adding a comment about loving eggplants. Elon Musk amplified the moment by sharing a post from Teslaconomics describing the new map as “Bigger, Longer, Uncut,” accompanied by a laughing emoji.
Geofence Expansion and New App Features
While the internet was laughing, Tesla forged ahead. The newly drawn Robotaxi zone in Austin now exceeds Waymo’s coverage by more than 4 square miles. Elon Musk also announced that the Robotaxi service will be launching in the San Francisco Bay Area within weeks.
On July 14, Tesla rolled out an updated version of its Robotaxi app. It now includes walking directions for more precise pickup and drop-off points, alerts for approaching closing times at destinations, and the ability to edit pickup and drop-off locations even after the ride is booked.
The expansion now includes the University of Texas, making the service available to over 53,000 students. With rides priced at $4.20—a number famously tied to Musk’s weed-related humor—the move is likely designed to appeal to a younger crowd.
Tips, Tricks, and Still No Tips
The updated app also lets users choose their preferred cabin temperature and offers useful tips while they wait. These include how to open Model Y doors, how driverless vehicles signal turns, and recommendations for local spots like parks, cafés, malls, and restaurants.
Tesla hasn’t disclosed the number of vehicles currently operating in the expanded service area, but says deployment is now faster than ever. Thanks to streamlined processes, vehicles are shipped directly from the factory, loaded with Robotaxi software, and deployed onto public roads in record time. Unlike Waymo, Tesla avoids lengthy mapping procedures, giving it a speed advantage in new rollouts.
Despite criticism of the map’s controversial design, Musk and his team appear to be embracing the viral moment as a marketing strategy. And for Robotaxi, the formula seems to be: the more outrageous, the more attention.
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