Here's a thought:

With nearly 100 protocols flooding the Kaito leaderboard, the space feels oversaturated, leading to fragmented mindshare.

Remember, mindshare is just a tool and it differs from:

➠ Liquidity (my buddy at @turtleclubhouse is addressing this)

➠ User loyalty

➠ Strong post-TGE performance

Perhaps it's time for projects to revamp their marketing and InfoFi strategies, focusing on rebuilding vibrant and loyal communities of supporters instead of noise farmers.

What do you think?