NFT

Токен $PENGU , пов’язаний із популярним NFT-проектом Pudgy Penguins, продемонстрував вражаюче зростання на 18% за добу, станом на 16 липня 2025 року. Цей стрибок став результатом партнерства з китайською компанією Suplay, яка спеціалізується на виробництві іграшок та мерчандайзу. Угода передбачає випуск лінійки фізичних іграшок із зображенням пінгвінів, що значно розширить аудиторію проекту. Оголошення про співпрацю, зроблене вчора, викликало ажіотаж серед інвесторів, що відобразилося на обсязі торгів, який зріс на 30% до $12 млн.
Pudgy Penguins, відомий своїм дружнім брендом, використовує цей крок для зміцнення позицій у Web3-просторі. Аналітики вважають, що угода з Suplay, яка має доступ до азійського ринку, може довести ринкову капіталізацію PENGU до $150 млн у найближчі тижні. Спільнота позитивно відреагувала, відзначаючи потенціал токена як мосту між NFT та традиційним споживчим ринком. Проте експерти попереджають про можливу корекцію через спекулятивний характер зростання.
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📅 July 17, 2025 | Toronto, Canada
In the midst of a crypto and gaming merger boom, GameSquare, the Canadian esports and digital entertainment company, has just closed a $70 million public offering to strengthen its global expansion and, in the process, increase its corporate treasury in Ethereum (ETH). The news, revealed today by The Block, confirms that the trend of large corporations investing part of their balance sheet in digital assets is not only still alive: it's growing.
From eSports to blockchain: GameSquare is stepping on the gas
For those unfamiliar with GameSquare, just look at its portfolio: it organizes eSports leagues and tournaments, represents professional players, and produces content for audiences of millions on Twitch and YouTube. Its strategy has always aimed to combine entertainment, advertising, and technology. What's new is the aggressive adoption of crypto.
According to The Block, a substantial portion of the $70 million raised will be used to purchase and hold ETH as a strategic reserve, mimicking Tesla and MicroStrategy's move with Bitcoin, but with a focus on Ethereum. The idea is twofold: to diversify assets and open the door to integrating blockchain into future products such as fan tokens, NFT rewards, and direct payments for creators and teams.
GameSquare executives make no secret of their ambition: they want to position themselves as the first eSports organization to have a significant treasury in crypto, a move that also strengthens their image among young audiences and digital natives, who are increasingly comfortable using stablecoins and tokens to purchase merchandise, tickets, and exclusive experiences.
Why does it matter?
At a time when large corporate treasuries tend to be conservative in the face of crypto volatility, GameSquare is doing just the opposite: converting part of its cash into ETH, betting on Ethereum's evolution as a basis for smart contracts, NFTs, and DeFi.
This isn't a whim: the company has been flirting with Web3 for months. Since 2024, it has launched NFT collections, proofs of "digital ownership" for skins and VIP passes, and even explored DAOs to allow fans to vote on key team and league decisions.
Furthermore, strengthening its treasury in ETH could open the door to participating in staking, DeFi, and strategies that generate passive income, something increasingly popular among corporations looking to diversify without abandoning the tech narrative.
Topic Opinion:
GameSquare isn't just raising capital; it's sending a signal to the market. Staking part of a public offering into crypto isn't a marketing move: it's a strategy to secure value, attract young fans, and open doors to new monetization models that only blockchain can enable.
The big question is whether other eSports organizations will follow suit. If the move goes well, we'll see a domino effect: leagues, teams, and creators seeking crypto backing to compete in a market saturated with volatile sponsorships.
Take a close look at GameSquare. What is "just an ETH treasury" today could tomorrow be a crypto-gaming ecosystem where the fan is an owner, investor, and player all at the same time.
💬Do you think having ETH treasuries is a smart move for gaming and entertainment companies?
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