Some said: “If this was a centralized platform, this wouldn’t have happened.”
They’re not wrong.
Centralized systems are clean. Safe. Controlled. But they also decide who gets to launch, who gets exposure, who gets to win. You trade autonomy for protection.
At Virtuals, we chose the harder path: → Permissionless, not pre-approved → Transparent, not curated → Community-coordinated, not VC-gated
And yes, it comes with messiness — and sometimes, mistakes.
But it also comes with something far more powerful: A future where opportunity isn’t decided in backrooms, but onchain, in public, by you.
We won’t always get it right. But we’ll always keep building toward a system where no one needs to ask for permission to innovate — or to belong.
Labubu isn’t just a toy — it’s a character with attitude, a story, an identity.
People don’t line up because it’s useful. They line up because they want something to believe in. It’s identity, it’s belonging, it’s expression. Now zoom out.
What Labubu is to collectibles, agents will be to crypto. It’s about agents you connect with. That you name. Shape. Coordinate with. That you feel something for.
The emotional economy is real. Genesis is where belief gets minted.
The next big thing in crypto won’t be another L2. It’ll be agents with a cult following.
A day in the life of a 49-year-old CMO at Virtuals, starting with a cup of Americano without milk (milk gives me an upset stomach!), and a meeting without a conclusion.
Then, two calls, three rounds of revisions, five drafts that weren't sent, grappling with whether to focus on six patterns or three... it seems more profound.
Explaining to three different web2 chat groups, "We are not a token project," using four different ways to refuse a "buddy help me with a" airdrop collaboration.
Writing copy during the day, crafting narratives at night, still working on pitches at dawn. Sometimes I want to pause and explain what I'm doing, but if I explain for too long, I run out of time to continue.
Today was a busy day, my phone is still ringing, but I know —
We are gradually pushing something that not many people understand towards the heights it is meant to reach.
Doubts about sustainability only arise because they have never seen how we hustle.
A day in the life of a 49-year-old CMO, starting with a cup of black Americano (milk makes me sick!), beginning with a meeting that had no conclusions.
Then two calls, three rounds of revisions, five drafts that weren't sent, caught in the dilemma of whether to focus on six patterns or three... which seems deeper.
Explaining to three different web2 group chats that "we are not a token project," using four different ways to refuse a "buddy, help share" airdrop collaboration.
Writing copy during the day, writing narratives at night, still writing pitches in the early morning. Sometimes I want to stop and explain what I’m doing, but if I explain for too long, there’s no time left to continue.
Today was a busy day, my phone is still ringing, but I know —
We are gradually pushing a new concept that not many people understand toward the heights it deserves to reach.
Doubts about sustainability only arise because they haven't seen how hard we work.
Recently, we have seen that some Chinese project teams participating in @virtuals_io Genesis have an average feedback speed of <2h, high stability after going live, and decent user retention. Although they are not the loudest, their execution is very stable.
In this industry, execution is always a scarce asset.
Being noisy does not mean being strong; being quiet does not mean being slow.
We welcome more project teams that are considering, observing, or have ideas to DM me and the descendants of the dragon @felixincrypto.
Flying back to Kl, Malaysia today — where Virtuals HQ is, and where the agent economy is quietly becoming a real thing.
It’s wild to think: •Agents are launching tokens •Users are earning points from content, ideas, and coordination •Builders are shipping every day — not MVPs, but full-on agent ecosystems
What we’re building isn’t just a platform. It’s an economy. And Malaysia? Might just be where the future gets built first.
When Project One runs into problems, the circle of friends starts to reflect, 'Should we continue to do VC?' But to be honest, the issue isn't that we invested in the wrong project, but rather that we've been investing in personas all along. Pitches sound spectacular, but a quick check on the blockchain reveals little, and once TGE starts, everyone is just selling. Everyone talks about long-term, but their hands are quicker than anyone else's.
When we look at people, we focus on three things: Who is still launching products
Who is still responding to messages
Who hasn't deleted their white paper
This industry is not lacking in narratives; what it lacks are founders who can survive the narrative vacuum and are still online.