Web3 games are迎来 a wave of real-world IP — FIFA licensed blockchain game "FIFA Rivals" to launch in June, officially stepping into the world stage of blockchain games.
• Behind the scenes: The blockchain game studio Mythical Games, valued at $1.25 billion, created the NFL blockchain game and received investments from a16z, Binance Labs, and others.
• Developer: Jointly developed by Bacon Games, supporting iOS and Android, no longer just a beginner's deterrent version of "wallet equals wall"; this time they aim to create a Web3 game that users can truly engage with.
Gameplay is unknown, but opportunities have begun to emerge. • The game will launch in sync with the FIFA Club World Cup, binding real events to the blockchain game season, guiding Web2 fans to naturally migrate.
• Following FIFA digital collectibles, this is another attempt at Web3, indicating that this is no longer just a "gimmick" but a narrative deepening of authoritative IP.
• Supporting mobile means breaking away from the old model of "blockchain games = PC gold farming factory" and targeting a larger traffic ecosystem.
Interpretation • FIFA's partnership with Mythical is not just about creating a profitable game but betting on a larger long-term transformation trend: starting with "digital asset ownership" to reconstruct the distribution channels and participation models of football culture.
• If this trend succeeds, blockchain games will no longer be an "Crypto Native" self-entertainment circle but will truly reach the masses.