0xAikoDai
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I haven't done research and project analysis for a long time. It's so boring, I want to write something casually. Today I looked at QR @qrcoindotfun, and this project is really interesting. Basically, it generates a QR code every day to do advertising on Farcaster, and everyone can auction this QR code advertising space. Some notable figures in the ecosystem are involved. You could say it’s a new model of Infofi: The rise of attention economy in the Farcaster ecosystem → Each ecosystem has its attention system (imagine another social app where Kaito-like figures bloom) → Start the flywheel.
At the same time, this thing seems more like a “zero-cost Ponzi experiment” textbook (purely positive connotation):
1. Printing money out of thin air: The team creates their own token at zero cost to acquire customers.
2. Creating a scheme to buy traffic: Find a few trusted team members to “advertise” (manage the ratio well, collaborate in the performance, just don’t get wiped out completely).
3. Key witnesses: A few external users see the advertisement and buy tokens—becoming witnesses to the price increase, “ecosystem value discovery.”
4. Pulling the narrative together: To further assist the narrative establishment, the tokens from the early advertising spend are cycled through, and some even made it onto Base’s “hot tokens,” perfectly connecting the storyline of “creating a scheme - pulling up - attracting the next batch.” No one verifies the correlation between advertising spend and the real purchase of tokens; the team can directly claim they helped users find alpha, helping the tokens find buyers.
Looking around, 90% of the tokens launched above have a market value of less than 1M. Those working on Ad networks or social/traffic-oriented projects can learn from this. If it succeeds, it’s the rise of Infofi; if it fails, the ad costs are essentially free, and the tokens are printed.
All of the above is my wild guess and does not represent the real situation of the team. Any similarities are coincidental. This is my first time writing something like this, and I hope it doesn’t harm anyone’s bags. I mean it positively; it’s indeed a beautifully crafted Ponzi. I am not good at speculating on others with the worst malice. Recently, I have been reading “Small but Beautiful,” and I genuinely like some good business models. Feel free to communicate 🤝
At the same time, this thing seems more like a “zero-cost Ponzi experiment” textbook (purely positive connotation):
1. Printing money out of thin air: The team creates their own token at zero cost to acquire customers.
2. Creating a scheme to buy traffic: Find a few trusted team members to “advertise” (manage the ratio well, collaborate in the performance, just don’t get wiped out completely).
3. Key witnesses: A few external users see the advertisement and buy tokens—becoming witnesses to the price increase, “ecosystem value discovery.”
4. Pulling the narrative together: To further assist the narrative establishment, the tokens from the early advertising spend are cycled through, and some even made it onto Base’s “hot tokens,” perfectly connecting the storyline of “creating a scheme - pulling up - attracting the next batch.” No one verifies the correlation between advertising spend and the real purchase of tokens; the team can directly claim they helped users find alpha, helping the tokens find buyers.
Looking around, 90% of the tokens launched above have a market value of less than 1M. Those working on Ad networks or social/traffic-oriented projects can learn from this. If it succeeds, it’s the rise of Infofi; if it fails, the ad costs are essentially free, and the tokens are printed.
All of the above is my wild guess and does not represent the real situation of the team. Any similarities are coincidental. This is my first time writing something like this, and I hope it doesn’t harm anyone’s bags. I mean it positively; it’s indeed a beautifully crafted Ponzi. I am not good at speculating on others with the worst malice. Recently, I have been reading “Small but Beautiful,” and I genuinely like some good business models. Feel free to communicate 🤝
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