He Yi has recently made many statements about Binance's operations, the cryptocurrency industry, and workplace philosophy in interviews, industry forums, and other occasions. Below are the classic statements that combine industry insights and personal philosophy:
1. I have a relatively big ambition to make Binance a company that lasts for generations.
2. Business competition is a scene where it's a life-and-death struggle; no one will attack you any less just because you are a girl; in fact, they might curse even more harshly.
3. Binance has never had a 'white glove' approach. If you have any understanding of Binance's equity structure, you would know that I don't need to do such a thing. It's like stealing money from my own pocket; do I need to steal money from my own pocket?
4. As Bitcoin moves from niche to mainstream, absolute cycle theory may no longer apply, and the money-making logic that worked in the past may fail in the new 'big pond.'
5. In the cryptocurrency industry, you either hold the most decentralized top assets (like BTC) or invest in the largest and most competitive companies in the industry (like BNB).
6. We cannot just chase concepts. Who's problem have you solved? How large is the user base? Is there a strong demand for this product? These are the real questions.
7. The reason Binance's wallet is conservative is that we have suffered losses in the past and cannot afford to fail on compliance again. This is responsibility, not 'stupidity.'
8. The key to life is accepting emotions and changes; clouds in the blue sky, water in the bottle. Treat everything that happens as the best arrangement.
9. Binance is just a small company struggling to survive in a gap; it cannot influence the government. I want to try, and if I can, I will, and I accept the reality.
10. If a person only wants to make ten thousand dollars writing code and doesn't care about what their code does, it is difficult to build a top global company.
11. The essence of Binance is three things: first, to make good products; second, to serve users and employees well; third, to communicate well with regulators.
12. You need strong willpower and a firm sense of direction. Negative voices are hard to avoid, but you must be able to withstand them; this is the 'purgatory' that all mature founders must face.
13. Do good deeds without asking about the future; do not avoid doing the right thing because of external voices or fear of slander and defamation.
14. I once said Binance would not do contracts and also said memes wouldn't work, but later I proved to be ignorant, so now I will maintain a cautious and open attitude towards new fields.
15. In the eyes of the outside world, the cryptocurrency circle is often seen as a 'den of snakes and rats.' Yet in this industry, one thrives, all thrive; one suffers, all suffer. Binance hopes to lead in showcasing more positive values.
16. The cryptocurrency industry has long been stigmatized; compared to traditional finance and the internet, the pool of candidates is noticeably smaller, and talent shortage is a major challenge today.
17. Whether you use blockchain or not, as long as you can create truly useful products that are willing to give back to the community, you deserve respect.
18. Many Web3 entrepreneurial projects lack a business model; they sound profound but are incomprehensible to users. They just use data to hype their way onto exchanges, which is unsustainable.
19. Binance's only intervention in the market over the years has been to directly give money to users; the rest is left to time.
20. The objects of our service actually fall into two categories: users and employees. External users need to be heard, and internal employees need to be supported.

