YGG was initially regarded by many as a 'gaming guild', but what it does now far exceeds merely 'helping players farm gold.' More accurately, YGG is transforming into a layer of 'player journey infrastructure,' connecting the previously fragmented experiences across different games through quests, achievements, and badges.
For regular players, participating in YGG Play is not just about completing tasks to earn rewards; it's about making your gaming history concrete, verifiable, and reusable. The games you have been active in, the types of quests you have completed, and the kind of player you are—these will gradually accumulate and become the foundational data for the next game to recognize you.
From the perspective of project parties, YGG provides a more reliable path for player acquisition and filtering—not merely pursuing 'traffic peaks,' but helping them find the players who will truly stay, are willing to understand the gameplay, and are eager to grow with the ecosystem.
Yield Guild Games started out looking like a typical gaming guild, but it has evolved into something closer to 'player journey infrastructure.' Through quests, achievements and on-chain badges, YGG is stitching together what used to be fragmented experiences across different games.
For players, joining YGG Play isn’t just about farming rewards. It’s about turning your gaming history into something concrete, verifiable, and reusable. Which games you’ve stuck with, what kind of quests you complete, what type of player you are—these all become part of a growing profile that future games can recognize and build on.
For game studios, YGG offers a more meaningful way to acquire and filter users. Instead of chasing shallow spikes in traffic, they can target players who actually stay, learn the mechanics, and grow with the ecosystem. That’s the difference between 'paid users' and a real community.
@Yield Guild Games #YGGPlay $YGG
