I am Azu. For the past few weeks, I've basically been checking the LOL Land rankings in the morning, watching the YGG Play Summit replays and new announcements at night, and keeping tabs on the progress of GIGACHADBAT and Gigaverse. Putting together these latest developments, my feeling is very clear: YGG Play is consolidating a series of 'activities' into a complete player system—from loyalty points, tasks, and token distribution to developer revenue sharing and offline City of Play, with the core logic summed up in one sentence: don't treat players as one-off traffic, but as long-term partners.
Let's start with LOL Land. The official definition of $LOL is now clearly stated as 'in-game utility + loyalty tokens': it is a tool and loyalty mechanism within the LOL Land and YGG Play ecosystem, not equity, dividends, or securities, and there are no plans for listing outside of decentralized exchanges; it will only circulate on DEX. This means that from the outset, expectations are clearly defined: playing LOL Land is about engaging more deeply in this ecosystem, where the loyalty chips you hold appreciate the longer you participate, not a lottery ticket for instant wealth. For chain game players accustomed to the emotional rollercoaster of 'buying in and out', this transparency is actually reassuring.
The rhythm of P2A is visibly encouraging long-term participation. The Play-to-Airdrop of LOL Land is divided into two seasons, with one season running from mid-August back to October 29, and the other continuing after the token launch. All valid consumption and activity will be recorded on the leaderboard. To enter the reward pool of Season 1, you need to achieve at least 100 US dollars worth of in-game consumption, and NFT purchases have a 5x weight in scoring. The real top shares are reserved for the leaderboard front, but as long as the conditions are met, other players can also share the remaining rewards. In the words of players, this design means: it doesn't matter if you're slow, what matters is that you play steadily throughout the season.
Interestingly, LOL Land is no longer just 'a game', but the main entry point of the entire YGG Play loyalty system. The points you roll out in the game are turned into $LOL through P2A and leaderboards while being accumulated into YGG Play Points, which can be directly redeemed for $YGG through the Redeem platform. The official introduction of GIGACHADBAT also revealed this Redeem module: points accumulated by players in cooperative games can be uniformly exchanged for YGG tokens, to be used in subsequent activities throughout the ecosystem. For players like me who love to experiment with new games, this is like finally having a 'master account': whether I'm grinding LOL Land on Monday or swinging a few rounds of GIGACHADBAT at the baseball field on the weekend, I can ultimately see a merged points curve instead of fragmented time scattered here and there.
From the developer's side, the issuance agreement that YGG Play recently signed with Gigaverse has actually brought its 'partner logic' to the forefront. Gigaverse is an onchain RPG running on the Abstract chain, without a marketing budget or large-scale KOLs, relying on gameplay and community to pull off a good revenue curve, making it the first officially issued third-party project in YGG Play's history. The key point is that the revenue sharing is not written in private contracts but directly in the smart contract: revenue distribution is fully on-chain, and developers can see in real time how much they earn and when it arrives, without having to wait for quarterly settlements and Excel. This provides 'income security' for developers, and for players, it means that the money you put into the game is indeed transparently and fairly supporting the team that is seriously creating content.
In order to make this model run longer, YGG has specially allocated an ecological pool equivalent to 7.5 million US dollars from the guild level, for so-called 'onchain guild strategies' and issuance cooperation. YGG Play is the front-line support of this money: connecting games on one end, players on the other, and connecting the entire guild network. From the perspective of old players like Azu, this means that in the future, the projects you see in YGG Play are not just because of 'high rewards', but must also pass through three filters: 'fun + economic model can sustain + contract revenue sharing is transparent'. In the long run, this feels more like a 'content filtering net' for us.
Back to the new role of GIGACHADBAT. YGG Play collaborated with Delabs Games to launch this baseball mini-game 'Bat, Boost, Score' on the Abstract chain. The gameplay is simple and straightforward: you step up to swing the bat, and your feel and rhythm determine your score, which can be directly converted into $YGG and Abstract XP, belonging to that kind of rhythm where you play for three minutes and lose track of time after an hour. Media summarized this game with a fitting phrase: Web3's casual games are shifting from 'airdrop-driven' to 'reward based on technology and continuous participation', and GIGACHADBAT is a typical case—how well you play, how long you play, and how stable you are is more important than how many forms you fill out.
All these online mechanisms eventually showcased an offline example at the YGG Play Summit 2025 in the City of Play. From November 19 to 22, Manila's SM Aura / SMX Aura was transformed into a cyber-themed 'player city', divided into player zones, skill zones, competition zones, and Degen zones, filled with trials, contests, workshops, and content stages over four days. Interestingly, this Summit not only called for 'fun', but also incorporated 'digital work' and creator economy: the official promotion talks about helping local and global players find skill paths related to Web3 games, allowing you to upgrade from player to tester, creator, and even project operator. For those who take chain games as a 'second profession', this offline stage offers more imaginative space than any airdrop.
To summarize the new structure of YGG Play: LOL Land and $LOL bind 'loyalty and gaming' together, the Redeem platform consolidates all in-game points into a universal chip such as $YGG ; GIGACHADBAT turns 'feel' and 'stable output' into snowballing profits; Gigaverse and the on-chain revenue sharing agreement motivate developers to iterate content long-term; and the Summit and City of Play showcase the 'player-creator-career path' in the real world. For old players like Azu, the biggest change is that we used to care only about 'whether this game makes money', but now we increasingly ask, 'what am I actually gaining in this ecosystem over the entire year?'
If you are ready to get on board now, I will give you a very down-to-earth gameplay route. First, casually pick either LOL Land or GIGACHADBAT, play sincerely for a few days, understand the tasks, points, and rhythm, and then decide whether to invest more time and money; then take a look at projects like Gigaverse, which are 'locked in revenue sharing by YGG's contract', to feel the difference between seriously crafted content onchain RPGs and those short-lived GameFi from a few years ago; when you slowly have some YGG Play Points and a little bit of $YGG, consider participating in the next round of Launchpad and events, tying 'positions' and 'actions' together, rather than just focusing on market trends; finally, if one year you really have the opportunity to fly to Manila and walk into the City of Play, you might find that the points and experience you have accumulated from staying up late in these games have been slowly leading you to another identity.
