FamilyMart and Bito's "Points to Coins" has celebrated its fifth anniversary, achieving a special record in Taiwan's points economy with "150,000 exchanges". (Background: Bito partnered with KGI to allow "Credit Card = Invest in Cryptocurrency", the first credit card points can be exchanged for BTC, ETH, USDT) (Additional background: BitoPro and MaiCoin have simultaneously stopped convenience store payments! This enforces the Financial Supervisory Commission's ban on cash transactions for cryptocurrencies) On November 7, FamilyMart partnered with BitoPro to launch the "Points to Coins" service, celebrating its fifth anniversary. Over the past five years, the platform has completed 150,000 exchanges and attracted 100,000 participants. Official data shows that nearly 60% of exchangers are aged between 18 and 30. The exchange volume in 2024 increased eightfold compared to the previous year, indicating that the "painless investment" path of converting consumption points into crypto assets has become the new normal. Convenience store points have crossed into on-chain assets. This service allows points that could only be redeemed for coffee and lunch boxes to be directly exchanged for Bitcoin (BTC), Ether (ETH), and stablecoin USDC. There's no need to spend a dollar; the mechanism of consuming to invest reduces the psychological pressure of price volatility for cryptocurrency newcomers and provides a local model for inclusive finance. Bito's founder and CEO Zheng Guangtai reflected on the original intention: Points were originally a typical Web2 concept, but through points to coins, they are immediately transformed into a new Web3 experience. Over the past five years, Bito's monthly exchange quota has often been used up in advance. There was a young user who only used accumulated points and managed to increase the account value to a five-digit number in New Taiwan dollars through investment operations, highlighting that micro-investments can also enlarge personal financial options. Taiwanese investment habits align with international standards. People prefer a "continuous accumulation" investment behavior, which aligns with the fragmented logic of points to coins. At the same time, Taiwan established the VASP Association in 2023, laying the foundation for self-regulation among exchanges and anti-money laundering, increasing user trust. Internationally, according to a Deloitte report, countries in the Asia-Pacific region are accelerating the establishment of clear digital asset regulatory frameworks; Nuvei's blockchain payment solutions promoted in Latin America also demonstrate embedding stablecoins into brand rewards. Bito announced that it will continue to expand the points ecosystem and strengthen the connection between the Web2 and Web3 worlds. The super public chain Kaia, jointly created by two major Asian messaging giants Kakao and LINE, recently announced in the Taipei Blockchain Week that its native token Kaia Coin will be listed on BitoPro. Bito is not only the first Taiwanese exchange to cooperate with Kaia but also signifies that Kaia is officially incorporating Taiwan into the Kaia ecosystem. The Kaia chain is currently seamlessly connected to decentralized applications on the LINE messaging platform, becoming a bridge for hundreds of millions of Asian users to enter Web3. To celebrate the fifth anniversary, 5 million Fa points will be distributed. In celebration of the "Points to Coins" fifth anniversary, Bito has partnered with FamilyMart to launch a limited-time reward event, distributing a total of 5 million FamilyMart Fa points. The event officially kicks off on November 7 at 12:00 PM (event URL https://bitogroup.info/aZI0V), with 100% winning for first-time users exchanging points for coins; during the event, spending over 88 NTD at FamilyMart and logging the receipt will allow participation in the red envelope rain lottery. At the same time, responding to the "Friendly Food Time" community interaction activity, there are opportunities to win Fa points, Bito-related merchandise, and special rewards for MV coins. Element Knights will also add hidden rewards; first-time users exchanging FamilyMart points for MV coins will receive additional MV coins. Additionally, Bito will participate in the "Taipei International Finance Expo" from November 7 to 9, with a booth set up in the "Virtual Assets Zone," drawing one lucky winner of 100,000 Fa points daily. The expo will extend the exchange quota for three days, allowing more users to participate in the points to coins activity; there will also be rich interactive activities such as anti-fraud psychological tests and gacha to turn good luck. Related reports HOYA BIT's shocking new regulation: Users can only withdraw coins to Taiwan-compliant VASP and the top 30 exchanges in CMC. Dividends over 20,000 are subject to a 2.11% supplementary health insurance fee! The Executive Yuan of Taiwan: Delaying response to public opinion, reducing generational burden. "BitoPro's 'FamilyMart Points Exchange for Cryptocurrency' creates a record of 150,000 exchanges in five years! 5 million Fa points giveaway" was first published in BlockTempo (the most influential blockchain news media).
