The latest exchange metrics are in, and while trading volume often steals the headlines, the "Weekly Visits" data reveals a more nuanced story about user behavior and market sentiment. Let's break down the key takeaways from the top 10 exchanges.
🏆 The Undisputed King: Binance's Unshakeable Lead
The most staggering figure is Binance's 11.9 million weekly visits. This is more than double its nearest competitor. This isn't just about being the biggest by volume; this is about unparalleled liquidity, brand trust, and being the default entry point for a massive portion of the crypto market. With a top score of 9.9, it's clear that market dominance is about more than just listing the most coins.
⚔️ The Fierce Mid-Tier Battle
The real competition heats up just below Binance. A cluster of exchanges—HTX, MEXC, KuCoin, OKX, and Gate.io—all boast weekly visits between 4.5M and 5.8M.
· The "Coin King" Strategy: Gate.io and MEXC are pursuing an "everything, everywhere" approach, leading with over 2,000 and 1,800 coin listings respectively. This attracts degens and altcoin hunters, but their slightly lower "Scores" (6.7-6.9) suggest a potential trade-off in user experience or trust compared to volume.
· The Quality Focus: OKX and Bybit stand out in this tier with higher scores (7.8 and 7.6). They maintain strong visit numbers with a more curated list of coins, focusing on a robust trading experience and additional products like DeFi wallets and copy trading.
🔍 Key Insights for Traders:
1. Liquidity is King, but Access is Queen: Binance wins on both. For large orders, its depth is unmatched. For new traders, its user base is a sign of stability.
2. The Altcoin Hunting Grounds: If you're searching for the next small-cap gem, MEXC and Gate.io are essential platforms to monitor due to their vast listings.
3. Regional Powerhouses: Upbit's strong presence (2.1M visits) with a relatively low coin count highlights its dominant position in the South Korean market. Don't ignore regional leaders for local arbitrage opportunities.
Conclusion: The data shows a mature market with a clear hierarchy. Binance remains the gravitational center, while a pack of agile competitors carves out niches through vast coin listings, superior UX, or regional dominance. For any serious trader, having accounts on several of these platforms is no longer a luxury—it's a necessity to access the full spectrum of opportunities.