Driven by real use cases, institutional appeal, and a strong presence in Brazil, XRP is consolidating as one of the most popular cryptocurrencies in the country
Among the most traded cryptocurrencies by Brazilians, XRP occupies a prominent space — and this is not new. More recent data from the Federal Revenue shows that it was the fifth most active cryptocurrency in the country in 2024, with R$ 8.74 billion declared in transactions, trailing only USDT, Bitcoin, Ethereum, and BRZ, but ahead of assets like Solana and BNB.
In the first five months of 2025 — a period with the most consolidated data to date — XRP maintained an intense pace, moving R$ 2.53 billion in trades, which evidences the strength of its local investor base and the consolidation of its popularity.
The appeal of XRP goes beyond speculation. Since its creation by Ripple Labs, the currency was designed with a clear proposal: to expedite and reduce the cost of international payments.
“XRP is a well-known project in the crypto market and has a well-defined purpose, which is to expedite and reduce the cost of cross-border payments. This makes this cryptocurrency a real use case for this type of asset in the financial system,” explains Bruna Cabús, senior associate at 21Shares for the Iberian Peninsula and Latin America.
According to her, this practical utility differentiates XRP from many other digital currencies that are still seeking a long-term purpose. The executive recalls that the currency is already “strongly integrated as a solution by hundreds of banks, fintechs, and payment providers worldwide,” and it was precisely this global adoption that motivated 21Shares to launch a dedicated ETP for XRP, the largest in the world with exposure to this asset.
21Shares included the product among the first in its debut in the Brazilian market, even before the release in the United States, an indication of local receptivity. “With the positive reception that XRP has among Brazilian investors, it made total sense to include it among our initial products in the country,” says Cabús.
For Ripple itself, Brazil holds a strategic position within its global plan. According to Silvio Pegado, the company's director for Latin America, “the region is one of the fastest-growing in crypto and blockchain adoption — and Brazil stands out as one of the main engines of this movement.”
He emphasizes that the country “has a progressive regulatory environment, strong institutional participation, and a vibrant community of developers,” factors that have consolidated Brazil as a global hub of innovation in blockchain. Under the leadership of the Central Bank, Pegado says, the country has become an international reference in digital assets.
The currency that speaks the language of the Brazilian investor
Part of XRP's success in Brazil is due to the public's identification with its proposal of integration between the traditional financial system and the crypto universe. “XRP has gained a solid base of investors, especially here in Brazil, by combining two important factors: market recognition and focus on real use cases,” evaluates Ricardo Dantas, CEO of Foxbit.
For him, the currency's ability to serve as a bridge between banks and blockchain inspires confidence in those who value projects with practical application. “The main differential of XRP lies in its proposal to facilitate international transfers quickly and at low cost, using Ripple's technology. This focus on payment solutions for financial institutions and cross-border remittances positions the asset as a bridge between the banking system and the crypto ecosystem,” he adds.
This bridging role is precisely the heart of Ripple's strategy in the country. Pegado explains that XRP functions as the “ideal asset for low-cost and high-speed payments, acting as a bridge between different stablecoins, fiat currencies, and other assets.” For him, stablecoins do not pose a threat, but rather a complement: “There is room for many winners in the ecosystem, and stablecoins accelerate the development of payment and liquidity solutions in blockchain,” he states.
In addition to utility, there is also the strength of the narrative. “Linked to narratives of rapid appreciation and speculation, XRP (Ripple) attracts many retail investors because it combines factors of visibility, liquidity, and perception of opportunity,” observes Rony Szuster, head of research at Mercado Bitcoin.
He emphasizes that, in moments of optimism, XRP tends to react with intensity, becoming a popular asset among traders. According to him, “data shows that the number of active XRP addresses has grown significantly recently, indicating strong participation from ordinary users in the ecosystem.”
This popularity is supported by significant global numbers. The XRP Ledger — the currency's blockchain — has been processing over 2 million daily transactions and has already surpassed 7 million registered wallets worldwide, according to market data.
In addition to payments, the network has expanded into the field of tokenization of real-world assets (RWA), with monthly growth exceeding 30%, reaching around US$ 157 million in tokenized assets, according to data from rwa.xyz.
Silvio Pegado, from Ripple, highlights that this movement is also reflected in local partnerships. One example is the collaboration with Mercado Bitcoin, which is tokenizing over US$ 200 million in regulated financial assets on the XRP Ledger.
In Brazil, interest is also reinforced by practical factors: the currency is listed on almost all major national exchanges, such as Foxbit and Mercado Bitcoin, and its liquidity facilitates the entry of new investors. In 2024, the country recorded R$ 552 billion in declared cryptocurrencies, according to the Federal Revenue — a historical record that consolidated the environment for assets with proven use like XRP.
The good moment of the cryptocurrency is also reflected in the international scenario. In 2025, XRP featured the largest ETF debut of the year, which further increased its global visibility. Shortly before, Ripple had announced the acquisition of the fintech Rail, allowing Brazilian companies to open virtual accounts in dollars in the United States, integrating the local market in an unprecedented way with its payment network. This institutional expansion and the end of the legal dispute with the SEC in the United States — which brought regulatory predictability — propelled the asset's price, leading it to reach new recent historical highs.
On the regulatory front, Silvio Pegado asserts that Ripple maintains continuous dialogue with Brazilian and North American authorities. “Well-crafted regulation is not a barrier, but a catalyst to unlock the true potential of digital assets,” he says. He recalls that the company has been a member of ABCripto since January 2024 and maintains active communication with the Central Bank and the National Congress. “Transparent and constructive dialogue between the industry and regulators is essential to take the crypto sector to the next level,” he adds.
According to data from CoinGecko, XRP is currently trading at around US$ 2.50, with a market value exceeding US$ 149 billion and a daily volume above US$ 8 billion. The cryptocurrency has accumulated a 30% increase in 2025, slightly above assets like Bitcoin and Ethereum.
Despite the sharp drop in XRP on Friday, which followed the retreat of major assets during the largest liquidation event ever recorded in the cryptocurrency market, the long-term outlook remains positive. As Dantas highlights: “XRP continues to be a relevant asset in the global crypto asset landscape. The favorable outcome of regulatory disputes has brought more predictability and reinforced market confidence.”
With increasing institutional adoption, solid liquidity, and appeal among the common investor, XRP has consolidated a unique space in the crypto ecosystem — especially in Brazil, where the public values both practicality and the potential for appreciation. The challenge now is to transform this popularity into sustainable expansion as the world moves towards a new phase of integration between blockchain and traditional finance.#PublicListingCompany
