Walmart Expands Further into Crypto: OnePay to Enable Bitcoin and Ethereum Trading
Walmart’s fintech venture OnePay is preparing to launch Bitcoin (BTC) and Ethereum (ETH) trading and custody services through its mobile platform, according to sources familiar with the initiative. The move is being made possible through a partnership with Zerohash, a Chicago-based crypto infrastructure provider, and is expected to go live by year-end, pending final preparations.
Launched in 2021 as a joint venture between Walmart and Ribbit Capital, OnePay has steadily grown beyond its initial payment offerings. Today, the app provides savings accounts, credit cards, buy-now-pay-later (BNPL) options, and mobile phone subscriptions. With the upcoming crypto functionality, OnePay is taking a significant step toward becoming a comprehensive financial super app for U.S. consumers.
Key Highlights:
Crypto Integration: Users will be able to buy, store, and potentially convert Bitcoin and Ethereum into U.S. dollars directly within the OnePay app.
Payments Use Case: Customers may eventually use crypto balances to pay for Walmart purchases, credit card bills, or other everyday expenses.
Infrastructure Partner: Zerohash, which recently secured $104 million in funding from major backers including Morgan Stanley and Interactive Brokers, will provide the trading and custody backend.
Strong App Momentum: OnePay currently ranks #5 among free financial apps in the Apple App Store—outpacing platforms like JPMorgan Chase, Robinhood, and Chime.
Strategic Distribution: Since launch, Walmart has integrated OnePay into both online and in-store checkout, ensuring wide accessibility for its massive customer base.
This initiative comes at a time when U.S. institutions are increasingly embracing digital assets, driven by evolving regulation and growing consumer interest. Walmart’s move positions it at the forefront of this shift, reinforcing its strategy to become a major player in digital financial services.
