🚀 CZ’s Follower Growth Mystery: Why Did It Stall at 10 Million?
Changpeng Zhao (CZ) recently tweeted a curious observation: His X (formerly Twitter) follower growth surged to 9-10 million during the bear market but stalled in the 2025 bull market—despite crypto’s explosive rally. What’s behind this anomaly? Let’s decode the dynamics .
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📊 The Data Behind the Trend
· X’s User Base: X has 586 million monthly active users (2025), with ~58% under 35. Despite overall platform growth, elite accounts like CZ’s face "ceiling effects" after hitting ~10M followers .
· Algorithm Shifts: X’s 2025 algorithm prioritizes engagement time and conversation quality over pure follower counts. "Too KOL" content might be penalized if perceived as promotional rather than value-driven .
· Bot Purges: X aggressively removed bot accounts in 2024–2025, potentially wiping out inorganic followers from CZ’s count .
💡 Why Growth Stalled
1. Saturation: Mega-influencers often plateau after ~10M followers unless they diversify content or go viral .
2. Engagement > Followers: Authentic interactions (replies, time spent) now matter more than follower stats. CZ’s pragmatic style may lack the "emotional hook" that drives algorithmic amplification .
3. Market Dynamics: Followers flock to new voices in bull markets (e.g., NFT artists, DeFi innovators), diluting attention from established figures .
🔮 CZ’s Next Move
To reignite growth, CZ could:
· Leverage video and threads to boost dwell time .
· Collaborate with rising crypto KOLs to tap into niche communities .
· Share exclusive alpha to foster hyper-engagement .
✅ The Bottom Line
CZ’s stall isn’t a failure—it’s a sign of X’s evolution toward meaningful engagement. In 2025, 10K loyal followers trump 1M passive ones. As CZ joked: "Am I being too KOL?" Maybe—but authenticity still wins .
💬 Do you prefer following macro-influencers like CZ or niche crypto KOLs?