Sometimes they fear me.
But I noticed a simple rule:
whoever sings the little song "meow-meow" is no longer feared.
For the world's largest exchange, this is not a joke, but a principle.
Yes, we have technology, liquidity, and scale.
But at the core of trust lies simplicity.
"Meow-meow" is a metaphor for that very human language, which turns the complex into the understandable and eases the tension.
And let it sound with a smile, but that’s how millions of people stop fearing numbers, blockchain, and charts.
They hear the familiar "meow-meow" — and choose to trust.