Insider news always waits for no one. Last night, Binance Wallet collaborated with Holoworld AI (HOLO) to launch an 'exclusive TGE & Booster' event. I took a few minutes to analyze the key information in the announcement; should I participate?

The platform's strategy: not a benefit, but an ecological moat
The threshold of 'Binance Alpha Points' is a precise filter, screening out indecisive tourists and leaving behind those who have long been interacting and contributing activity in the Binance Wallet.

Binance Wallet presenting exclusive early projects like Holoworld AI as rewards also sends a signal: 'Follow me, and there will be rewards.'

This mechanism essentially transforms the platform's traffic advantage into 'exclusive empowerment' for users. You contribute to the ecosystem (earning points), and the ecosystem provides you with rare early tokens (Pre-TGE shares). This is a two-way binding, far more sophisticated than simply issuing airdrops. While rewarding loyal users, it also provides new projects with the highest quality first batch of seed users, achieving multiple goals.

What event?
An exclusive TGE event promoted by Binance Wallet, and it's been several sessions now. In simple terms, it allows early participation before the project officially issues (TGE), which means you get to access the tokens earlier than ordinary users in the secondary market.

This event is divided into 2 parts:
1. Pre-TGE Event
2. Booster Event
Event time: September 2nd, 4 PM Beijing time

Who can participate? What are the thresholds?

This is the first key point, after all, it's not open to everyone.
Threshold 1: You need to have 'Binance Alpha Points'

This is an old method in the Binance ecosystem. If you usually interact and complete tasks in the Binance wallet, then this is your time to 'reap the rewards' for your 'hard work'.
How much is the reward? In the 'Booster Event', 51,200,000 HOLO tokens will be provided, but they need to be locked. After the event ends, they cannot be traded immediately; they can only be traded when the project decides to open circulation.

Each user can deposit a maximum of 3 BNB, of course, the token distribution is proportional to the total amount of BNB you deposit.

What can the project gain?

The project can board the Binance Wallet ship, which is undoubtedly a huge success. What can they gain?
1. Top-tier traffic and brand endorsement: Direct access to Binance's core and most active user base.

2. High-quality early holders: By filtering through points, it ensures that the first batch of users are not 'pump and dump' traders, but players with a deeper understanding of Web3.
The project has made a commitment to 'lock-up', which is the core risk we participants need to bear. The project exchanges 'future tokens' for 'current heat and users'; uncertainty is either risk or opportunity, it's up to us.

Considerations before making a decision
Before making a decision, you need to ask yourself a few questions:

1. What is my cost?
The cost you incur to earn 'Alpha Points'—whether it's time, energy, or real money spent—is your sunk cost for participating in this event. This is not a 'free' gift; you are using past investments to exchange for a future option.
2. What am I betting on?

What you are betting on is not the short-term surge during TGE, because that is irrelevant to you. You are betting on two things:
Whether the HoloworldAI project itself still possesses long-term value after experiencing the initial market frenzy and cooling down. This requires deep research into the AI sector, project team, and token economic model.
That the macro environment of the entire crypto market will not undergo catastrophic reversals during the lock-up period.

3. What have I given up?
During the lock-up period, you have given up the right to control this part of potential assets. If other more certain opportunities arise at the same time, you will miss out due to these 'golden handcuffs'. This is your opportunity cost.

Evaluate this project like a venture capitalist. If you set aside the halo of Binance, would you still be willing to invest real money in a HoloworldAI that requires long-term lock-up? If the answer is no, then you should be cautious. If you are already a deep user of Binance Wallet and the points are earned 'incidentally', then participate with a normal mindset, treating it as an additional option reward. If you deliberately try to earn points for this event, please calculate your input-output ratio carefully.