☕🌐 Starbucks NFT Loyalty Program (2022)
In 2022, Starbucks brewed something new — not just coffee, but a step into Web3. The company launched Starbucks Odyssey , an **NFT-powered loyalty program.
👉 Customers could earn digital collectibles (NFTs) through activities like playing interactive games or completing challenges.
👉 These NFTs unlocked special perks: exclusive drinks, invites to events, and even trips to Starbucks farms.
👉 Unlike many NFT projects, Starbucks didn’t market it as “crypto” — instead, they called them stamps to make it friendly for everyday users.
This move showed how big brands could use blockchain for customer engagement, not just speculation. It was a taste of how NFTs could go mainstream beyond art and memes.
💡 Lesson: The future of NFTs isn’t just about profile pictures — it’s about real rewards, loyalty, and brand experiences.
👉 Would you collect NFT stamps for free coffee instead of traditional loyalty cards? ☕✨
