The convergence of traditional finance and decentralized finance is accelerating, and one of the clearest examples comes from the partnership between BounceBit and global asset manager Franklin Templeton. Together, they have launched BB Prime, a CeDeFi structured product that blends the stability of U.S. Treasuries with the dynamism of crypto yield strategies.
A Hybrid Model for the Future
At its foundation, BB Prime leverages Franklin Templeton’s BENJI tokenized money market fund, which is backed by short-term U.S. government securities. The fund currently delivers a stable on-chain yield of approximately 4.5%. BounceBit takes these BENJI tokens and deploys them across structured strategies that combine centralized and decentralized venues.
The result is a layered yield model: base returns from U.S. Treasuries paired with active strategies in crypto markets. Instead of passively holding assets, BB Prime continuously puts tokenized Treasuries to work, creating capital efficiency that traditional finance products cannot easily match.
The BENJI Fund in Motion
Since its launch in 2021, Franklin Templeton’s BENJI token has been a pioneer in the tokenized RWA space. Initially designed as a blockchain-based representation of money market funds, it primarily served as a stable storage vehicle.
The integration with BB Prime shifts its role from storage to active deployment. Now, BENJI tokens serve as collateral in algorithmic and structured yield strategies. This evolution is significant—it demonstrates the transition of RWAs from passive concepts into active, productive assets within DeFi ecosystems.
Strengthening BounceBit’s Token Economy
The BB Prime launch coincides with BounceBit’s announcement of a $10 million BB token buyback program. Funded by protocol revenue, the initiative demonstrates financial strength and reinforces long-term commitment to token holders. It also highlights BounceBit’s profitability, setting the stage for sustainable ecosystem growth.
By pairing a real-world yield foundation with a robust token economy, BounceBit is positioning itself as a CeDeFi leader capable of serving both institutional and retail participants.
Why BB Prime Matters
BB Prime represents a blueprint for the future of CeDeFi. It shows how real-world assets can be woven directly into crypto-native products in a way that balances stability and upside potential. For institutions, it provides familiar instruments in a new format. For DeFi participants, it opens access to traditional yield instruments without leaving the crypto ecosystem.
Conclusion
The launch of BB Prime signals an important milestone for both BounceBit and Franklin Templeton. It demonstrates that tokenized Treasuries are no longer experimental—they are now an integral part of structured yield strategies in live CeDeFi products. By combining institutional-grade stability with decentralized innovation, BB Prime is setting a precedent for how finance will operate in the years ahead.
